Tag Archive | "transaction prices"

KBB: Average New-Vehicle Prices Rise to Record High in December


IRVINE, Calif. — Average transaction prices closed the year on a strong note, rising nearly 2% in December to a record high of $36,113, Kelley Blue Book (KBB) reported last week.

The increase from the year-ago average was actually 1.6%, or $583. Compared to November, December’s average transaction price was up $66, or 0.2%.

“Incentive spending was a concern in 2017, averaging 10.4% of MSRP, but, encouragingly, this figure held relatively flat over the final quarter of the year,” said KBB analyst Tim Fleming. “In 2018, interest rate hikes could be another concern, as they threaten to increase monthly payments for consumers; however, Kelley Blue Book anticipates they will help contribute to another down year of new-vehicle sales more than impact prices, which have steadily risen along with the economy since the recession.”

Transaction prices for all of 2017 also finished 2% higher than last year. However, the growth was slightly slower than the growth rate recorded in 2015 and 2016, which was at 2.5%.

American Honda’s transaction prices rose nearly 3% in December 2017, with the Honda brand up 4% and Acura flat. The CR-V, Honda’s top seller, continued its strong run with prices up 6%. In addition, the redesigned Honda Odyssey showed the most improvement, rising 14% to top the minivan segment.

Volkswagen Group saw the biggest jump among the major manufacturers, with average prices up 8%. The Volkswagen brand climbed 9%, thanks to its new SUVs, the Atlas and Tiguan, which also are gaining momentum. Porsche climbed 5% on the strength of its new Panamera. Audi was up 4%, with the redesigned A5 and Q5 each rising 10%.

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KBB: Average New-Vehicle Prices Rise to Record High in December


IRVINE, Calif. — Average transaction prices closed the year on a strong note, rising nearly 2% in December to a record high of $36,113, Kelley Blue Book (KBB) reported last week.

The increase from the year-ago average was actually 1.6%, or $583. Compared to November, December’s average transaction price was up $66, or 0.2%.

“Incentive spending was a concern in 2017, averaging 10.4% of MSRP, but, encouragingly, this figure held relatively flat over the final quarter of the year,” said KBB analyst Tim Fleming. “In 2018, interest rate hikes could be another concern, as they threaten to increase monthly payments for consumers; however, Kelley Blue Book anticipates they will help contribute to another down year of new-vehicle sales more than impact prices, which have steadily risen along with the economy since the recession.”

Transaction prices for all of 2017 also finished 2% higher than last year. However, the growth was slightly slower than the growth rate recorded in 2015 and 2016, which was at 2.5%.

American Honda’s transaction prices rose nearly 3% in December 2017, with the Honda brand up 4% and Acura flat. The CR-V, Honda’s top seller, continued its strong run with prices up 6%. In addition, the redesigned Honda Odyssey showed the most improvement, rising 14% to top the minivan segment.

Volkswagen Group saw the biggest jump among the major manufacturers, with average prices up 8%. The Volkswagen brand climbed 9%, thanks to its new SUVs, the Atlas and Tiguan, which also are gaining momentum. Porsche climbed 5% on the strength of its new Panamera. Audi was up 4%, with the redesigned A5 and Q5 each rising 10%.

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KBB: Average Transaction Price Climbs to Record High in December


IRVINE, Calif. — The estimated average transaction price for light vehicles in the United States reached an all-time record high of $35,309 in December, according to Kelley Blue Book (KBB). This increase, the auto firm added, amounted to a 1.5% increase over the same time last year.

Virtually all vehicle OEM recorded increases in average transaction prices, with Fiat Chrysler, Ford Motor Co. and Nissan North America leading the way. However, KBB noted that just as new prices have grown, so have incentives.

“Even though transaction prices are at an all-time high, incentives have grown similarly to counterbalance the increased prices,” said Tim Fleming, analyst for Kelley Blue Book.  “Higher average transaction prices are reflective of the rapid shift in consumer demand away from cars and into trucks and utility vehicles, which are more expensive. Should the sales mix of cars to SUVs reach a stable point in the near future, actual transaction price growth could match or fall just short of inflation.”

For Fiat Chrysler, average vehicle transaction prices rose 3.3%, driven primarily by the automaker’s Chrysler, Dodge and Jeep brands. The strength of the Pacifica minivan propelled average transaction prices for the Chrysler brand up 10%, as did fewer sales of the brand’s 200 Sedan. The Dodge brand was up 5% on a lower mix of its compact car, the Dart, and strong performance from the Charger. The average for the Jeep brand was up 2% thanks to a strong month from the refreshed Grand Cherokee.

“December was an interesting month for FCA. Though the Jeep and Ram brands are up, incentives are high, and vehicles such as the Cherokee saw big drops. Jeep has to hope its 2017 redesigns can stem some of the bleeding and help reduce incentives,” said KBB analyst Akshay Anand. “Alfa Romeo and Fiat continue to be drags on FCA, with Alfa’s volume still next to nothing and Fiat continuing to decline in sales. The Pacifica was a great story for Chrysler, but the brand still needs more models in order to become a player.”

Essentially matching Fiat Chrysler’s growth rate, Ford Motor Co. realized a 3% rise in its average transaction price for December. The main drivers were the automaker’s Explorer, Escape and Fusion, which saw their transaction prices climb by 11%, 3%, and 4%, respectively. The Lincoln brand’s average transaction price rose 3% increase due to the Continental $57,156 average transaction price.

Nissan North America realized the biggest year-over-year increase among all the OEMs, with its average transaction price rising 5.9% over the same time last year, according to KBB. Michelle Krebs, senior analyst for AutoTrader, noted that the brand’s growth was driven in large part by the success of its Nissan Rogue sport utility, which benefited from the advertising tie-in with Rogue One: A Star Wars Story.

“Appealing products, incentives, and financing likely drove the industry to another record year in 2016. A three-peat is possible (if not probable) if Wall Street, consumer confidence, and the economy continue to respond favorably to the incoming administration. There are a lot of old cars on the road still and a lot of new technology awaiting shoppers in today’s showrooms,” said Rebecca Lindland, senior analyst for Kelley Blue Book.

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KBB, Autotrader Report Strong November Unit Sales


IRVINE, Calif., and ATLANTA — Autotrader and Kelley Blue Book reported stronger-than-expected auto sales during the month of November. The overall industry health is looking strong; however, there are a few risk factors that are worth paying attention to heading into 2016, analysts said.

The stronger-than-expected unit sales during November were driven by higher employment rates, a recovering economy, cheap gas prices, cheap credit, and successful year-end promotions, analysts noted.

“I think the holiday and Black Friday promotions generally resonated with consumers and we’ll see that trend continue through December,” said Michelle Krebs, senior analyst for Autotrader. “A notable exception that didn’t’ really resonate with consumers so much was the Ford Friends and Neighbors campaign.”

Ford has since canceled the campaign and plans to replace it with a more conventional year-end incentive. Krebs explained that while the campaign increased showroom traffic, not enough of that traffic translated into sales. Dealers told Autotrader that many customers who were aware of Ford’s Friends and Neighbors campaign thought they could do better looking elsewhere.

Autotrader and Kelley Blue Book’s original forecast predicted a SAAR of 17.8 million units after November. Most major manufacturers that have reported November sales put the SAAR at 18 million units, with the possibility of the SAAR reaching 18.2 million. That depends on the performance of manufacturers that had yet to report November sales, they told the two firms.

“Usual suspects continue to do very well,” said Alec Gutierrez, senior analyst for Kelley Blue Book. “As far as the industry is concerned, month over month, very similar trends in terms of what segments are doing well: trucks and SUVs.”

Nissan was up 4% from last year, while GM and Ford came in under their forecasts. The two domestics did report solid truck and SUV sales, however. An increase in incentives was responsible for the 20% sales increase realized by the Jeep brand, according to analysts.

While great for moving vehicles, the trend of rising incentives outpacing rising transaction prices was one of the risk factors identified by KBB’s Guiterrez. “In fact, while we did see a year-over-year increase in terms of what consumers are paying for new cars at the dealership, we have seen that growth start to slow,” Gutierrez noted. “Typically, we see 2-3% growth in transaction prices, but in November, that growth was coming in at less than 1%, so some stabilization happening there.”

While transaction price growth seems to be halting, incentives seem to be increasing. For the past four months, industry-wide incentives have averaged around $3,100, Krebs said.

“That’s the highest we’ve seen since prerecession,” said Krebs. “More importantly, the incentives are taking a bigger share of the average transaction price … the average transaction prices are increasing, but not at the torrid pace they were.”

Krebs also pointed to rising interest rates as another risk factor, saying the firm expects the Federal Reserve to increase interest rates later this week. While the increase will likely add only a couple of extra dollars to the typical car loan, it could have a major impact on other household loans. And that could push potential car buyers out of the market, she said.

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New-Vehicle Transaction Prices Rise More Than 1% in October


IRVINE, Calif. — Kelley Blue Book reported today that the estimated average new-vehicle transaction price for light vehicles was $34,023 in October, with new-vehicle prices rising $458 from a year ago and $233 from September.

Leading the way were full-size SUVs, high-performance cars, mid-size trucks and vans, the vehicle information site noted. By brand, Chevrolet, Hyundai, Lincoln, Ram and Subaru lead the way in terms of month-over-month and year-over-year price gains.

“These brands had growth from different segments across their lineups, a promising sign given the increasing popularity of SUVs and trucks in the market,” said Akshay Anand, a Kelley Blue Book analyst.

One of the few brands to show a dip in average transaction prices from the prior month (down 3.6 percent) and on a year-over-year basis (down 1.8 percent) was Volkswagen. “In fact, Volkswagen had the largest month-over-month drop as the diesel emissions issue continues to impact the automaker,” said Anand. “Six out of the eight vehicles within its lineup were down from last month, while only the Golf is up from this time last year, potentially reflecting Volkswagen’s need to offer its vehicles at slightly lower prices since consumer perceptions of the brand may be impacted.”

As a whole, Volkswagen Group is down 1.6 percent from September 2015, but up 2.9 percent from last year.

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Avg. New-Vehicle Transaction Price Up $3,900 Since 2009


WESTLAKE VILLAGE, Calif. — Rising transaction prices for new vehicles have been a big contributor to the health of the auto industry this year, J.D. Power analysts reported this week. They noted that the average new-vehicle transaction price has risen $3,900 since 2009 to $29,600.

Current transaction prices for new vehicle and the rise in sales could push up the value of vehicles purchased to the highest level ever at $407 billion, J.D. Power noted.

“When defining success in the auto industry, whether it is for a specific segment, manufacturer or model, it’s important to look beyond basic sales figures,” said Thomas King, vice president of J.D. Power’s Power Information Network.

King noted that not all vehicle segments have performed equally, with some delivering stronger volumes and lower price growth while others realized greater price growth but weaker sales. Retail sales in the large pickup segment, King pointed out, have increased 4.6% this year, which is below the overall industry sales increase of 5.7%. However, the average price of a pickup has risen by $2,700 over that same period, a gain of 7.5% compared to the industry average of 2.3%.

“From a sales perspective, large pickups have grown slightly slower than the industry overall, but from a price perspective, they have significantly outperformed the industry,” said King.

By contrast, compact SUVs have demonstrated exception retail volume growth of 22.1% so far this year. The average transaction price for models in this segment, however, have changed only slightly by an average of 0.6%. It is these statistical differences that is driving J.D. Power’s belief that sales numbers alone do not provide the best overall picture of industry success.

“With the rapid growth of average transaction prices over the past few years, success needs to be defined more broadly to include overall revenues in addition to sales volumes,” said King.

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