Tag Archive | "Robert Steenbergh"

USEA Appoints Greg Leonard CFO


ORLANDO, Fla. — Biweekly loan processing provider US Equity Advantage announced that Greg Leonard has joined its leadership team as CFO. Leonard has more than 30 years of financial, accounting, and leadership experience with both domestic and international companies, including serving as CFO for Hard Rock Café International, Signature Flight Support, and Floor & Décor Outlets of America.

Leonard is responsible for overseeing USEA’s finance and compliance departments where he will ensure the necessary resources and disciplines are in place to support the company’s continued growth in the automotive market. He will also work closely with state banking departments on the money transmission audits that occur annually with each of the 38 states where USEA holds a money transmitter license.

“Greg brings tremendous skills to our finance and compliance teams from his experience working with large and complex organizations,” said Robert Steenbergh, CEO of US Equity Advantage. “As US Equity Advantage continues to grow, we’ll be well positioned to meet our goals moving forward with Greg as CFO. He will also be very involved in helping to shape the strategic direction of the organization.”

Posted in Auto Industry NewsComments Off on USEA Appoints Greg Leonard CFO

AutoPayPlus Debuts New Features to Help Dealers Service F&I Customers


ORLANDO, Fla. – AutoPayPlus launched new program features today that are designed to help auto dealers provide greater service options to their F&I customers. The company’s online calculator now includes a leasing service and several new debit options.

– New debit options – AutoPayPlus’ biweekly auto loan calculator now provides more debit choices to match the customer’s pay cycle, including weekly, bimonthly and monthly.

– Leasing service – AutoPayPlus’ auto loan calculator now offers both finance and lease selections. The new leasing service comes with a discounted program fee of $199 plus all the benefits of the company’s Plan & Protect service bundle valued at $20.95 per month.

– Time-to-Trade – Calculations now include the ability to select early trade-in terms to showcase the improved equity position for customers who have a specific trade-in time line. ­

“With new vehicle prices rising to record levels, more and more car buyers are considering alternative and affordable financing options, including leasing,” according to AutoPayPlus CEO Robert Steenbergh. Indeed F&I and Showroom reports that leasing accounted for a record 31.1% of all new-vehicle transactions in the first quarter of 2016. “We’re giving dealers greater flexibility to meet the needs of these customers by expanding our automated loan acceleration service options.”

Like before, all AutoPayPlus customers also get access to a free Plan & Protect financial planning toolkit to help them automate other bill payments, organize their finances, monitor their credit, and create a budget and savings plan for the future. The resources available include monthly VantageScore® 3.0 credit score with trending from TransUnion®, and credit monitoring and instant alerts from TransUnion® to help prevent identity theft.

Posted in Auto Industry NewsComments Off on AutoPayPlus Debuts New Features to Help Dealers Service F&I Customers

US Equity Advantage Earns Top Auto Industry Award


ORLANDO, Fla. –  For the second consecutive year, US Equity Advantage® (USEA) has received the top-ranked Diamond award in the annual Auto Dealer Monthly Dealers’ Choice Awards program that recognizes the industry’s best product and service providers.

This year’s 12th annual Dealers’ Choice Awards were based on a comprehensive survey that allowed auto dealers and dealership personnel to vote for their preferred vendors, suppliers and finance companies in 34 categories. Nominees were scored in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“Our commitment to exceptional customer experiences – for both the dealer and the car buyer – is unparalleled in the biweekly payment plan industry,” said USEA CEO Robert Steenbergh. “Our dealer partners value the full customer lifecycle of benefits our AutoPayPlus service delivers, from helping car buyers better afford their loan payment and purchase additional F&I products to trading out earlier and returning to the dealer in a positive equity position. This award is recognition of the tremendous asset we provide in a highly competitive marketplace.”

USEA dealerships sell approximately 57% more F&I products on biweekly deals as opposed to standard retail deals, according to the company’s 10-year analysis. In addition, results from USEA’s top dealer groups reveal a 63% increase in per-vehicle financed income on AutoPayPlus customers. The company’s dealer service support includes a dedicated team experienced in automotive retail finance and an online dashboard that lets dealer personnel track their deals and commissions in real-time.

“This year’s winners all have one thing in common,” said Publisher David Gesualdo. “They have earned the loyalty and praise of dealers, and they deserve our congratulations.” The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

Posted in Auto Industry NewsComments Off on US Equity Advantage Earns Top Auto Industry Award

US Equity Advantage Unveils New Brand Reflecting the Company’s Expanded Payment Solution Service Offerings


ORLANDO, Fla. – In 2003, US Equity Advantage (USEA) started helping car buyers purchase finance products they could not afford with a standard monthly payment plan; growing to become one of the nation’s leading providers of biweekly loan processing for the automotive industry. Today, the company unveiled a major rebranding initiative that reflects the evolution of USEA’s signature product into a comprehensive personal financial management service that helps customers take greater control of their financial future.

“AutoPayPlus represents the company’s expanded vision and investment in new technologies to grow beyond simply a loan payment service to helping our consumers manage a wide range of financial obligations, reach their financial objectives faster and save for the future,” said CEO Robert Steenbergh.

AutoPayPlus provides loan payment solutions and personal equity building services, credit monitoring and protection, and other financial planning tools. It helps customers automate their bill payments, organize their finances, monitor their credit, and create a budget and savings plan for the future.

More than just biweekly, AutoPayPlus offers a variety of early loan payoff services and payment solutions, including weekly, bimonthly and monthly withdrawals, for debts ranging from auto and student loans to mortgages and credit cards. In addition, customers have access to a financial planning toolkit with a wealth of resources such as monthly VantageScore® 3.0 credit score with trending from TransUnion®, and credit monitoring and instant alerts from TransUnion® to help prevent identity theft.

Components of USEA’s rebranding initiative include a new logo and descriptive tagline, new collateral material and a dynamic website. The new logo features a contemporary font and automation wheel with each color signifying AutoPayPlus’ collection of services: payment (gold), credit monitoring (purple), equity acceleration (orange), savings (blue) and, soon to come, investments (green).

Posted in Auto Industry NewsComments Off on US Equity Advantage Unveils New Brand Reflecting the Company’s Expanded Payment Solution Service Offerings

US Equity Advantage Now Integrated with Dealertrack’s Menu and Aftermarket Network


ORLANDO, Fla.– US Equity Advantage® (USEA) announced today that it is now integrated with Dealertrack’s Menu and Aftermarket Network solutions.

A leading provider of biweekly payment programs for the automotive industry with more than 100 combined years of F&I experience, USEA services more types of menu software systems than anyone in the industry, according to CEO Robert Steenbergh. The addition of Dealertrack, a leading provider of software solutions and services for automotive retailers, significantly expands the company’s current reach in more than 4,000 dealerships nationwide.

USEA data has revealed that dealerships sell approximately 57 percent more F&I products on biweekly deals as opposed to standard retail deals. The new integration agreement will allow Dealertrack dealers to reap similar benefits supported by USEA’s high-touch service including in-store training and hands-on in-house dealer support designed to increase F&I sales performance and customer satisfaction. “We look forward to adding the dealers using Dealertrack to our nationwide family of automotive partners,” Steenbergh said.

Posted in Auto Industry NewsComments Off on US Equity Advantage Now Integrated with Dealertrack’s Menu and Aftermarket Network

Compliance Summit to Feature Rules and Regulations Panel


CHICAGO — Organizers of Compliance Summit have announced the inclusion of a panel discussion devoted to Rules and Regulations. The panel will be part of the Midwest event, which is scheduled to take place April 20–21, 2015, at the DoubleTree Chicago O’Hare in Rosemont, Ill.

“Rules and Regulations is a multifaceted topic,” said David Gesualdo, show chair and publisher of Auto Dealer Monthly and F&I and Showroom magazines. “That reality is reflected in the group we selected to lead this important discussion.”

The panel will be moderated by Jim Ganther, an attorney and compliance expert who serves as president of Mosaic Compliance Services. He will be joined by Robert Steenbergh, the founder and CEO of US Equity Advantage and Marc Waite, corporate counsel for Gurley-Leep Auto Management.

“I believe the composition of this panel is perfect for their task,” Ganther said. “We have a dealership group attorney in Marc Waite and a product provider attorney in Robert Steenbergh.”

More information about Compliance Summit, including registration and travel information, is available at ComplianceSummit.com. For sponsorship and exhibition opportunities, contact Eric Gesualdo via email hidden; JavaScript is required or call 727-612-8826.

Posted in Summit UpdatesComments (0)