Tag Archive | "opportunities"

Easycare Appoints Rob Mirra as National Director of New Business


Norcross, Ga. – EasyCare, the leading independent provider of automotive ownership benefits and dealer services that help dealers create more passionate employees and customers, has appointed Rob Mirra as National Director of New Business Opportunities. Mr. Mirra will be leading the building of new EasyCare relationships with dealerships across the nation who are interested in creating a better experience for their employees and customers, and driving more opportunity for success in every area of the dealership that touches the customer.

“Rob has a unique way about him that truly engages people. The relationships he builds last for years and we are excited to bring his special personality and talents to the EasyCare family. People engage with Rob because of his direct and honest approach, and his intense desire to help others succeed. Rob’s a perfect fit for our culture here at EasyCare” said Larry Dorfman, CEO of EasyCare.

Mirra brings with him over ten years of automotive experience. Having worked through the ranks as a sales person, F&I Manager, General Manager and owner of dealerships, he’s gained comprehensive insight into the industry on a grand scale. Prior to joining EasyCare, he was Executive Manager and Partner at Henderson Hyundai, and before that National Sales Director at Hyundai Capital America where he was primarily responsible for insurance, commercial credit and finance.

Mirra has served the public for many years as a veteran of the US Army and as a police officer for the Newport News Police Department.

“What I’m mostly excited about working at EasyCare is that we’re introducing a completely different approach to working with dealerships. Finance and insurance doesn’t start in the F&I office anymore. It starts at the first contact with the customer. Our business is more of a partnership and we help dealers engage their customers at every touch point. It’s a lot more personal,” said Mirra. “It’s important to continuously seek out new ways to fulfill the needs of our dealers and provide the most positive experience for their employees and their customers.”

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How Saying ‘No’ Can Help You Grow


When you really look for it, there is opportunity all around you. It’s easy to fall into the trap of inviting too much opportunity into your life, only to find out that it sucks up your time, leaving you feeling drained and unfocused, reported Inc.

When you say “yes” to too many things, you overcommit yourself. Rather than being laser focused, your attention is split into smaller, less important tasks that keep you busy, but not very productive. Multitasking is “the art of doing many things poorly”.

If you find yourself too busy to think, then you may want to take a step back and look at the big picture. Saying “no” can feel contrary to your growth objectives. It’s easier to say “no” to things that cost you money than it is to say “no” to things that pay your bills. Saying “no” to a client or a sale is a lot harder than saying “no” to a vendor or asset purchase. But when the client or sale is not aligned with your company’s mission or purpose, this is precisely the time to say “no” so that you can say “yes” to something more relevant.

Saying “no” is not a weakness. Saying “no” is a key strength to growing your business. Knowing what to say “no” to means that you have clearly identified your objectives, mission and purpose. By not chasing after every opportunity, you have time to succeed at the few important things that drive your business.

When “No” Means “Yes”

It was Alexander Graham Bell who said, “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” To avoid wasting time regretting what you say “no” to, spend more time defining what your priorities are and clearly identify your business goals. Anything that doesn’t fit should be rejected so that you remain focused and can attract even more of what fuels your growth.

We once had a client who was incredibly rude and obnoxious to one of our employees. He was shocked when I “fired” him as a client. I said “no” to his business at a time when it represented a good percentage of our revenue. That action had two important benefits that I could not have foreseen at the time: (1) It emboldened my team to double their efforts to grow our business and (2) It avoided attracting similarly hostile clients into our company (as “birds of a feather flock together”).

Saying “no” to a hostile client meant that I was saying “yes” to a more positive and inviting work environment for our team. It also meant I was saying “yes” to current and future clients our team wanted to work hard for to ensure their success. One committed “no” meant several new opportunities we could say “yes” to. And that has made all the difference.

What are you willing to say “no” to? By answering this question, you can better define your fastest path to sustainable growth. Knowing what your company is NOT is arguably more important than defining what your company is all about.

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