Tag Archive | "mobile menu system"

IAS Unveils New Mobile Menu Extension


Austin, Texas – IAS, a leading provider of F&I aftermarket programs to automobile dealerships, revealed its mobile menu extension to their SmartMenu software. The company is providing hands-on demonstrations of SmartMenu Interactive as well as their other mobile application, SmartPad, and the complete SmartDealerProducts software suite at the F&I Industry Summit which began today in Las Vegas, at The Paris Hotel in booth #401.

The SmartMenu Interactive solution has two separate interfaces – a Web-based system used by the F&I manager to configure the menu, and a tablet-based system which enhances the customer experience. First, the F&I manager builds a customer specific menu and then sends it to the tablet for the customer to review. This allows the buyer to enjoy an interactive tablet experience complete with product brochures, videos and evidence manuals.

“There has been a lot of useful debate around mobile menus and their effectiveness. When we set out to design SmartMenu Interactive, we didn’t just want to put a paper menu on a tablet. What we’ve designed gives F&I managers a more powerful and streamlined way of presenting the menu to the customer,” said Matt Nowicki, vice president of retail software at IAS. “With a paper menu it is difficult or impossible for an F&I manager to focus the customers attention on individual products and their benefits before the customer sees the monthly payments and develops resistance. Now, an F&I manager can control the process from start to finish and focus all of the energy on product before price.”

SmartMenu Interactive works on all major tablet devices including Google Android and Apple iPad devices, and also supports traditional desktop PCs. Dealers utilizing SmartMenu can continue to generate paper based menus but now have the option to generate interactive menus at no additional cost.

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MaximTrak Technologies Launches MobileTrak, Fully Mobile iPad and Android-based F&I Menu System


WAYNE – MaximTrak Technologies, announced the launch of MobileTrak, a fully mobile F&I menu, reporting and e-contracting platform for the Apple iPad and Android devices. MobileTrak enables a completely virtual F&I experience and empowers dealerships with new portable tools to more effectively present products, interact with consumers, and ultimately increase Customer Satisfaction Index (CSI) scores and dealership profitability.

MaximTrak is a systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F & I).

The entire MaximTrak digital platform can be utilized on iPad and Android devices including the company’s flagship product lines: MenuTrak™ (F&I Sales), Dashboards™ (Enterprise Reporting) and E-Trak™ (e-Business Suite for e-Rating, e-Contracting, e-Signature and e-Remittance).

MobileTrak also eliminates the need for duplicate data entry into multiple systems because of the Certified DMS Integration the Company maintains with all major Dealer Management Systems including Reynolds & Reynolds, ADP, DealerTrack, Auto/Mate, ACS as well as the RouteOne credit application system.

MobileTrak effectively untethers the F&I Manager from his desk, allowing him to operate a virtual office. Utilizing the iPad or Android operating devices, products can be moved in and out of packages, terms and rates can be adjusted in real time, down payments can be increased and products can be discounted.

To assist the F&I manager in presenting product features and benefits, MobileTrak includes a comprehensive suite of interactive Sales Tools for each F&I product sold, as well as statistical and other visual information that can be reviewed with customers.

Real-time reporting is built into MobileTrak, as it includes the MaximTrak Dashboards™ reporting application, which automates the management of the department and provides dealers with real-time sales and performance statistics.

“MobileTrak has taken the interactive nature of sales and menu tools to new level for mobile users in the F&I office,” said Jim Maxim Jr., President of MaximTrak Technologies. “The enhanced connectivity through our F&I Network™ to product providers places real-time rates and quotes right in front of the consumer.

For instance, MobileTrak could get a direct quote from the insurance company or administrator and show it live on the tablet for the consumer to view, purchase and execute a signed contract without having to print forms or go back into a Dealer Management System. There is no need to be in the office any more to sell F&I products; with MobileTrak you can conduct the entire F&I sales process right on the showroom floor.”

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