Tag Archive | "mobile marketing"

Profit from the Mobile Wave

Eight out of 10 auto shoppers now use their smartphone to shop for vehicles, according to a Greystrip Media Study and eMarketer. This isn’t really as shocking as it sounds when you consider mobile trends on a macro level: the ratio of text messages to calls is 3.75 to 1; the average cell phone user makes 5 calls a day (Pew); the average mobile user sends 582 text messages per month; 55% of all cell phone users access the Internet via their phone (Pew); and 31% of all cell phone users say they use their mobile Internet more than their computer.

The fact is, mobile marketing tools produce immediate and trackable metrics for your dealer client. No undefined “brand awareness” broadcast specials; these tools produce prospect engagement responses daily, weekly and monthly. Your dealer can track who responds, who walks in, who gives them business in sales or service. The value is clearly visible in the metrics, every day.

You should consider adding a comprehensive portfolio of mobile marketing platforms and tools to offer your dealer clients, now, before automotive retailers recognize the potential of this market. Then everyone wins and is ahead of the inevitable trend – your dealer clients, their prospects and customers, and you. These are tools and services that your dealer clients will thank you for, and provide you with substantial residual income month after month.

Mobile is not a fad, it’s here to stay, it is already an integral part of daily life, and is destined to become more so, with geometric growth in all demographics, going forward. This is already profoundly affecting the way consumers receive and respond to all marketing messages, and how they shop today. For your car dealer clients, as dramatically as the Web reduced the effectiveness and reach of newspaper advertising for automotive shoppers, the mobile device is already beginning to decimate the effectiveness of computer driven Web based promotion, unless a retailer mobilizes their efforts.

Overall, mobile marketing methods also offer some of the most inexpensive, effective marketing tools offered to automotive retailers, relative to any other forms of customer acquisition or retention marketing or promotion. Even with substantial mark-up, mobile marketing tools are so inexpensive that almost any dealer, large or small, can leverage them immediately to produce immediate results.

Here’s a list of some of the mobile marketing platforms and tools available today:

Mobile Sites: Web sites specifically designed and configured for a mobile device.

Mobile Apps: Phone Apps specifically designed for a dealer’s unique services, listed in the iPhone or Android App stores under the dealer’s name.

Text Message Marketing: A unique dealership keyword with a “shortcode”, such as “Text INFO to 12345” where the prospect receives a text with the dealer message, and your dealer then has the prospect’s subject of interest and their cell phone number.

Customized QR Codes: Just like regular QR codes, only embedded with the dealership’s logo or any other visuals for a greater response rate.

TextChat: All the benefits of regular phone chat, but the dealership has a complete dashboard record of every prospect chat conversation, and one touch import of that information into the CRM.

Send2Phone: A “Send2Phone” button next to all inventory pages on a Web site, mobile site, app, etc., that sends the prospect a text message with specific vehicle information.

Window Sticker Texting: A note on each vehicle window that says “For detailed information on this vehicle, Text ‘last six of Vin’ to 12345” – a text message with a link to the vehicle details is sent to the prospect, and, again the dealer has the prospect’s cell phone number and vehicle of interest.

Let’s close with a few statistics you should think about. By 2013 the primary way people will access the Internet will be via their mobile browser, according to Gartner; 90 percent of all U.S. citizens have their mobile device within reach 24/7, according to Morgan Stanley; and according to Mobile Marketer, 70 percent of all mobile searches result in action within 1 hour.

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Reynolds Adds New Capability for Dealerships to Market Vehicle Inventory on Facebook

DAYTON, Ohio – The Reynolds and Reynolds Co. has announced the availability of “MyShowroom” – a new, additional mobile marketing feature from Reynolds Web Solutions that enables dealerships to easily display their new- and used-vehicle inventories on Facebook.

Mobile marketing solutions from Reynolds Web Solutions already extend the marketing reach of a dealership’s online vehicle inventory by making their website accessible from any mobile device. Now, the “MyShowroom” application on Facebook further extends the visibility of a dealer’s inventory by automatically displaying those cars on the dealership’s Facebook fan page for consumers to browse.

To see an example of “MyShowroom” on Facebook, visit the Reynolds Web Solutions fan page at http://facebook.com/ReynoldsWebSolutions and click on the “MyShowroom” tab.

“The marketing adage of ‘be where your customers are’ has never been more important to dealerships,” said Trey Hiers, vice president, Corporate Marketing, at Reynolds. “As the economy begins to show signs of recovery, dealers increasingly are looking for ways to create as many touch points as possible to market their products and services and attract consumers to their dealerships. With more than 100 million people in the U.S. actively using Facebook, ‘MyShowroom’ provides another easy and cost-effective way for dealerships to extend the reach of their advertising and position themselves first in the minds of consumers.”

The “MyShowroom” feature is part of Reynolds Web Solutions’ Mobile Pro for WebMakerX® 2.0 solution that enables dealers to:

  • Enhance their marketing campaigns by incorporating short code marketing that invites consumers to send text messages to the dealership to receive more information about a specific product or campaign.
  • Offer consumers using a “smartphone” with a mobile-friendly rendering of the dealership’s Web site on their phone.
  • Make it possible for consumers to receive on their mobile phones specific vehicle information directly from inventory listings on the dealership’s Web site.

Reynolds Web Solutions offers dealerships website design, search engine marketing and optimization, inventory management and Internet marketing and sales training – all aimed at helping dealerships gain the best business benefit from their Web presence.

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