Tag Archive | "Larry Dorfman"

Doug Frey Joins EasyCare to Lead New Agency Development and Acquisitions


NORCROSS, Ga. — APCO Holdings LLC, home of the EasyCare and GWC Warranty brands, announced the addition of Doug Frey to its executive team. Frey will serve as executive vice president of new agency relationships and acquisitions and will lead the company’s new agency development and acquisition campaigns.

“We believe the agency market has seasoned and that there are great operators out there looking for more from their administrative partners. There are also agencies looking for a company with the resources to work with them on continuing to grow their business while planning a successful exit strategy for the future,” said EasyCare’s chairman and CEO, Larry Dorfman. “We can uniquely provide either or both solutions. Doug has the highest integrity and is one of the most respected people in the industry. His background is perfect to lead this effort.”

Frey most recently served as COO of Allstate Dealer Services and brings more than 30 years of F&I industry experience to his role at APCO, including more than 15 years in senior executive roles.

“I have known Larry Dorfman, chairman, and John Lee, president of APCO Holdings, for 25 years. I admire what they have built with first-class service to agents and dealers,” Frey said. “The whole company has a unique culture that is focused on helping dealers and agents succeed. This company still operates with an agency mentality and that resonates with their agency partners. It is great to be with a company that has committed significant capital to growth and with a clear and well defined vision of the future.”

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EasyCare Appoints Steven Spivey as Director of New Agency Business Development


NORCROSS, Ga. – EasyCare, the leading provider of automotive F&I benefits, and dealer solutions that drive customer engagement and retention, announces the addition of Steven Spivey as Director of New Business Development. Spivey brings over 21 years of experience in implementing innovative training and professional development programs in the automotive industry. His background includes over a decade of in agency, dealer facing management experience working on a national and then regional basis as Vice President of CNA National.

In his new role with EasyCare, Spivey will be expanding EasyCare’s partnership opportunities with independent agencies and across the nation, helping them develop their business and cultivate more passionate and engaged relationships with their dealership customers.

“EasyCare is uniquely positioned within the industry because we don’t only focus on F&I. We provide a complete suite of benefits and technology designed specifically to help dealers create more passionate employees and customers and to help agencies assist their dealers in getting what they want and need from their franchises”, said Spivey. “I have the exciting role of engaging with industry leaders and innovators across the nation to help them succeed in their individual businesses.”

“Steven has an unparalleled reputation in the industry for his phenomenal track record of helping agents succeed,” said Larry Dorfman, Chairman/CEO of EasyCare. “He has a great work ethic and his values align with ours here at EasyCare; he’s a great fit for the company and we’re excited to see how he helps our agency partners and dealerships grow.”

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Easycare Appoints Pete Lee as Vice President of Product Development and Business Performance


Norcross, Ga.  – EasyCare, the leading independent provider of automotive F&I benefits and dealer business performance services, has appointed Pete Lee as Vice President of Product Development and Business Performance. Bringing 15 years of automotive experience to the table, Lee will be leading EasyCare’s Product Development and Business Performance teams, focusing on expanding the company’s line of F&I benefits and helping dealers improve processes and profitability.

Lee launched his automotive career in 2001 at EasyCare, where he worked for eight years. He then went out in the market to develop additional skills during the next seven years. He now returns to EasyCare, bringing with him a wealth of additional experience and expertise from various roles within the automotive and insurance industries.

“What brought me back to EasyCare is the culture and core values the company lives by. We offer our dealers an unprecedented level of support, engaging with them at every customer touchpoint to create passionate employees and customers,” said Lee. “We offer services beyond F&I, such as the Custom Dealer App, training programs led by industry-leading experts, dealer marketing and so much more. It’s a holistic approach to a dealership’s success.”

“Pete came to us from college and we knew back then he was going to be a superstar. His ability to connect the dots on literally any assignment and execute to success is really unique,” said Larry Dorfman, Chairman/CEO of APCO Holdings, Inc., EasyCare’s parent company. “Having worked with dealers and agents across the country during the past seven years, Pete has really expanded his knowledge of the business, so we are truly excited to have him back home at EasyCare.”

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Easycare Appoints Rob Mirra as National Director of New Business


Norcross, Ga. – EasyCare, the leading independent provider of automotive ownership benefits and dealer services that help dealers create more passionate employees and customers, has appointed Rob Mirra as National Director of New Business Opportunities. Mr. Mirra will be leading the building of new EasyCare relationships with dealerships across the nation who are interested in creating a better experience for their employees and customers, and driving more opportunity for success in every area of the dealership that touches the customer.

“Rob has a unique way about him that truly engages people. The relationships he builds last for years and we are excited to bring his special personality and talents to the EasyCare family. People engage with Rob because of his direct and honest approach, and his intense desire to help others succeed. Rob’s a perfect fit for our culture here at EasyCare” said Larry Dorfman, CEO of EasyCare.

Mirra brings with him over ten years of automotive experience. Having worked through the ranks as a sales person, F&I Manager, General Manager and owner of dealerships, he’s gained comprehensive insight into the industry on a grand scale. Prior to joining EasyCare, he was Executive Manager and Partner at Henderson Hyundai, and before that National Sales Director at Hyundai Capital America where he was primarily responsible for insurance, commercial credit and finance.

Mirra has served the public for many years as a veteran of the US Army and as a police officer for the Newport News Police Department.

“What I’m mostly excited about working at EasyCare is that we’re introducing a completely different approach to working with dealerships. Finance and insurance doesn’t start in the F&I office anymore. It starts at the first contact with the customer. Our business is more of a partnership and we help dealers engage their customers at every touch point. It’s a lot more personal,” said Mirra. “It’s important to continuously seek out new ways to fulfill the needs of our dealers and provide the most positive experience for their employees and their customers.”

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EasyCare Appoints Steve Richards as National Director of Motor Trend Certified Program


NORCROSS, Ga. – EasyCare has appointed Steve Richards as National Director of the MOTOR TREND Certified program. Richards brings with him a wealth of experience in the automotive retail industry, including extensive knowledge of consumer behavior and the path to the purchase in today’s market. With specific expertise rooted in both sales and management, Richards differentiates himself from others in the industry by consistently executing what he teaches on the dealership lot and applying his ongoing learning to enhance his ability to effectively communicate today’s buying experience to sales people.

Prior to joining EasyCare, Steve was the Managing Partner at RedZone Sales Strategies, where he led the marketing and sales strategies of automotive consulting and training services around the country.

“While the consumer’s purchase process continues to rapidly evolve, most dealership sales strategies are parked in neutral, having changed little in the last forty years. The skills necessary to meet the challenge of today’s internet savvy consumer are different than those that traditional sales teams possess,” said Richards. “The MOTOR TREND Certified program and EasyCare occupy a unique position in the industry in that we are well positioned to help the dealer modernize the process and provide the sales and service teams the necessary skills to help the customer buy, finance and protect their purchase with the backing and assurance of the iconic MOTOR TREND brand.”

Richards will report to Chairman/CEO Larry Dorfman, and work from the EasyCare headquarters location in Norcross, GA.

“Steve brings a history of success with OEMs and individual dealers to the MOTOR TREND Certified program. His vision and insight into today’s market is a perfect match for the MOTOR TREND Certified program’s objective of creating a better buying and ownership experience for the consumer and a more profitable platform for the select MOTOR TREND Certified Dealerships around the country. We are fortunate to have Steve join us as we continue to grow the program for MOTOR TREND,” said Larry Dorfman, CEO of APCO Holdings and EasyCare.

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Agent Summit Advisory Board Announced


LAS VEGAS — Organizers of the annual Agent Summit have released the names of the advisory board for the 2016 event, which is scheduled for May 9–11 at the Venetian Palazzo Las Vegas.

“The board was assembled utilizing the four past Agent Summit Keynoters and two Provider members that are expected to drive some fresh ideas,” said Randy Crisorio, president and CEO of United Development Systems Inc. (UDS), who will serve as advisory board chair for the fourth consecutive year. “When I reflect on what we’ve been able to accomplish in quality and participation, I’m as excited as ever to get Agent Summit VI in the fast lane.”

Crisorio will be joined by John Braganini, principal of Great Lakes Companies; Larry Dorfman, CEO of EasyCare; Eric Fifield, EFG Companies’ vice president of agency services; Joel Kansanback, president of Automotive Development Group (ADG); and Glen Tuscan, president of Dealer Commitment Services Inc.

In the coming weeks, the board will convene to discuss topics of importance to agents and agency heads and craft an agenda for the three-day event.

“In attempting to meet and exceed the quality of agendas past, Randy and his team have their work cut out for them,” said David Gesualdo, show chair and publisher of Agent Entrepreneur and F&I and Showroom magazines. “Luckily for everyone involved, they are perfectly suited to the task.”

Registration for Agent Summit 2016 is open at the event’s website as well as by phone, fax and email. Attendees who register by April 4 will enjoy a $100 discount. To inquire about sponsorship and exhibition opportunities, contact Eric Gesualdo via email hidden; JavaScript is required or call 727-612-8826.

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