Tag Archive | "Kelley Blue Book"

Toyota Residuals Increases Along with Rise in Industry


IRVINE, Calif. – According to Kelley Blue Book Values data to be published in the company’s May/June Residual Value Guide, the average year-over-year change in 36-month residual values of new Toyota models is forecasted to increase by 4.2 percentage points (based on the vehicles’ MSRP).

While Toyota’s increase is below the industry average increase of 6.2 percentage points, it still outperforms a number of other brand increases. Year-over-year changes in residual values in the May/June release are largely being driven by changes within the vehicle segments.

Kelley Blue Book lowered its outlook on current used Toyota vehicle values in early February, with affected models dropping anywhere from 1-3 percent depending on the model.

In early March, Toyota began offering various incentives to bring consumers back to the brand. Toyota’s recall, lingering in the press and the introduction of these incentives raised questions about Toyota’s residual values. According to Kelley Blue Book analysts, shifts in incentive spending often impact current used-car values much more than future values otherwise known as residual values.

At this time, Kelley Blue Book’s residual analysts do not believe that the company will make zero percent financing a permanent fixture and therefore values will not be impacted greatly three or four years from now.

“Incentives offering lower interest rates have less of an impact on future values than cash incentives,” said Eric Ibara, director of residual value consulting, Kelley Blue Book. “Attractive lease payments can increase market penetration for certain models and create a larger volume of lease returns for the banks in the end. What remains to be seen is the larger volume of leases Toyota’s incentives create, as the volume is what will have a detrimental impact on future residual values.”

Toyota’s recent attractive incentive offers appear to be driving a rebound in consideration according to Kelley Blue Book Market Intelligence data. Seven percent of car shoppers say they were not considering a Toyota prior to the incentive announcements, but now they are. In addition, the week-over-week percentages of consumers who say they would never consider a Toyota again, decreased (from 17 to 13 percent).

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Hyundai Brand Loyalty Replaces Toyota for No. 1 Spot


FOUNTAIN VALLEY, Calif. – Brand loyalty for Hyundai recently surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers, according to the latest Kelley Blue Book’s www.kbb.com Market Intelligence data.

Up from third place in Q4 2009, Hyundai saw the greatest increase in loyalty in February 2010, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent.

Furthermore, according to Kelley Blue Book Values data, throughout the month of February 2010 Hyundai outperformed the overall car segment average by a healthy margin. Hyundai values increased 2 percent month-over-month, relative to a 0.3 percent increase for the entire car segment.

“A large part of Hyundai’s momentum is a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers.”

In addition to topping brand loyalty, the all-new 2011 Sonata was named to kbb.com’s Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on kbb.com alongside ‘Top 10 Most-Researched’ mainstays such as Accord, Civic, Camry and CR-V.

“2009 marked an unprecedented year for the Hyundai brand and we are well poised to keep the momentum going in 2010,” said John Krafcik, president and CEO, Hyundai Motor America. “With impressive new vehicles like the all-new Sonata and our dedication to deliver stylish, fuel efficient and affordable vehicles, more customers are adding Hyundai models to their shopping lists.”

This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book’s kbb.com, and compared loyalty data from Q4 2009 to February 1 – 28, 2010. The Kelley Blue Book Values data within this release represents month-over-month used-vehicle depreciation percentages.

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Autobytel and Kelley Blue Book Extend Agreement


To expand the reach of Kelley Blue Book Co., Inc.’s vehicle data and editorial content to Autobytel Inc.’s network of websites, the two companies have extended their current agreements.

Under the new extended terms, Kelley Blue Book will provide Autobytel with additional Blue Book(R) values, vehicle specification data and award-winning proprietary editorial content, in addition to the used-car Blue Book values already displayed across Autobytel’s various Internet properties. Autobytel will, in turn, license its lead distribution technology to support Kelley Blue Book’s online vehicle classified shopping experience, The Trusted Marketplace.

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Kbb.com Study: New-car Shoppers Show Increased Interest in Audi, Ford, Hyundai


IRVINE, Calif. – Over the past year, in-market new-car shoppers have shown increased interest in the Audi, Ford and Hyundai brands, according to a kbb.com study. According to Kelley Blue Book’s www.kbb.com Q3 2009 Market Intelligence Brand Watch study and Market Watch report, significant year-over-year brand consideration gains were made by Audi in the luxury SUV/CUV segment, Ford in the non-luxury SUV/CUV and truck segments and Hyundai in the luxury sedan/coupe/hatchback segment.

These three brands have seen traffic gains to their new-car pages on kbb.com when comparing October 2009 to October 2008. Audi saw a very significant year-over-year increase of 39 percent, while Ford and Hyundai climbed 30 percent and 6 percent, respectively.

When comparing Q3 2008 to Q3 2009, Audi consideration has more than doubled in the luxury SUV/CUV segment (from 7 percent to 15 percent). Ford has made similar significant year-over-year consideration gains in the non-luxury SUV/CUV segment (from 28 percent to 40 percent), as well as the truck segment (from 53 percent to 62 percent). Hyundai also has shown a year-over-year brand consideration improvement in the luxury sedan/coupe/hatchback segment (from 13 percent to 18 percent).

“The latest Kelley Blue Book Market Intelligence data shows the tangible results that can be attained when a brand comes to market with products people like and back it up with strong marketing support,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.

“Audi has seen great success in the past year with its Q5 and Q7 utility vehicles,” Bell added. “Ford has a strong lineup with its popular utility vehicles like the Edge, Escape, Flex and F-Series trucks, not to mention its new Taurus and Fusion sedans. At the same time, Hyundai has made significant gains in changing consumer perception of its brand, especially with its entry into the luxury market with the Genesis sedan and coupe.”

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