Tag Archive | "Joe Verde"

Joe Verde’s Digital Dealer Workshop To Focus On Boosting Auto Sales


ORANGE COUNTY – With sales projections and inventories on the rise for the automotive industry, Joe Verde will help Digital Dealer attendees create the processes and develop the sales and management skills they need to boost profits in 2012 during his workshop at the 12th Digital Dealer Conference & Exposition April 3-5 in Orlando, Fla.

The Digital Dealer Conference will be held at the Rosen Shingle Creek and Verde’s workshop entitled, “14,000,000 Units in 2012 – How To Get More Than Your Fair Share Of Sales,” will be held on Wednesday, April 4, from 10am to 10:50am.

“Buyers are out again, they’re more confident, inventories are up and 2012 is primed to be a great year,” he said. “Unfortunately, that doesn’t mean every dealership will have a great year just because they have cars in inventory, or because they’re offering the cheapest pricing in town.”

Verde is recognized for his role in walking thousands of dealers through the recession with his common sense, step-by-step approach to stabilize their dealerships, partner with them to recover, and now, help to reposition their business for growth.

“Buyers aren’t fearful any more, but they have changed,” explained Verde. “Now they want all they can get for the money they spend – and that means they want value.”

Convention attendees can pick up complimentary copies of Verde’s book for salespeople, “Earn Over $100,000 Selling Cars – Every Year,” along with his book for dealers and managers, “A Dealer’s Guide To Recovery & Growth” at the company booth #225 during the three-day exposition.

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Salespeople Train To Earn Six Figures In Newest JVTN Course


ORANGE COUNTY – Joe Verde aims to help automobile salespeople earn $100,000 plus by becoming professionals in sales. Joe Verde’s new course introduced on JVTN®, Joe Verde’s virtual sales training network for the automotive industry, explains the income potential in auto sales and their hottest income opportunities to become high achievers in sales.

The new online course available to JVTN® subscribers, “Can I Really Make $100,000+ Every Year Selling Cars?” features eight interactive chapters, with additional bonus chapters of trainer discussions on key points, a management guide for both group and individual training, and course workbook.

The course shows salespeople the possibilities and potential of earning a six-figure income every year by improving their skills and focusing on just five key areas in sales.

“Salespeople in this industry have tremendous income potential, but most just aren’t aware of how easy it really is to improve their sales and incomes, and their customer satisfaction at the same time,” said Joe Verde, president of Joe Verde Sales & Management Training, Inc.

Verde has developed high achievers in automotive sales since 1985 with his training process. Throughout 2012 and 2013, his company will regularly introduce new online courses for JVTN® on critical topics to assist dealership managers in developing salespeople who can sell more units in the changing economy.

“From the very first chapter in this course, salespeople will quickly realize where and how they can improve their unit sales and incomes,” Verde added.

“Whether they started yesterday or have been in automobile sales for 20 years, understanding their customers and these critical skills and work habits will determine the final outcome of their paychecks in today’s market. If any salesperson has the desire to grow and improve their income, this course will definitely show them how.”

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Ask The Right Questions With New JVTN Course From Joe Verde


ORANGE COUNTY – Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, now have access to a new course for managers and salespeople.

The new online course, “Ask The Right Questions And Close More Sales” features nine interactive chapters, with additional bonus chapters of trainer discussions on key points, a management guide for your group and individual training plan for every chapter, and a complete course workbook.

The course covers the key questions salespeople need to ask to quickly establish a relationship with the customer, avoid price discussions on the lot, identify targeted benefits for each customer, and close the sale.

“This is a critical foundation course for every salesperson because asking the right question at the right time is part of every sales process, from their initial contact to their retention calls after the sale,” said Joe Verde, president of Joe Verde Sales & Management Training, Inc.

“When they’re in front of a customer, building more rapport and identifying hot buttons is key to making targeted presentations for each customer to improve sales and profits. If they don’t learn to ask good questions, they’ll never be able to turn leads into appointments, sell, close, or even negotiate that critical win/win with today’s customer.”

Verde has developed high achievers in automotive sales since 1985 with his training process. Throughout 2012 and 2013, his company will be introducing new courses each month for JVTN® on critical topics to assist dealership managers in developing salespeople who can sell more units in the changing economy.

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Updated Edition Of Joe Verde’s ‘Recovery & Growth’ Book Now Available


ORANGE COUNTY – Since its publication in 2009, Joe Verde’s book for auto dealers and managers, “A Dealer’s Guide To Recovery And Growth In Today’s Market” has become one of the most-widely read books in the auto industry.

Now on its 5th printing, with valuable updates, it has become a must-have resource for dealers and managers around the world to gain insight on the steps they need to take to improve their unit production and grow, year after year. The book will be released at the 2012 National Automobile Dealers Association Convention in Las Vegas.

“You have to learn how to improve the processes that generate growth, and improve the skills of the people responsible to follow your processes,” said Verde, president of Joe Verde Sales & Management Training Inc., and the book’s author. “That old saying is correct, ‘You can’t keep doing what you’ve always done and grow’. Growth requires continuous improvement in the key areas I cover in my book.”

He originally wrote this book in the spring of 2009 as dealers and managers in the automotive industry were looking for a recovery plan in the wake of the global economic downturn.

Now, nearly three years later, Verde understands that it’s time for dealers to focus on growth – which is the focus of the second half of his book. In this 5th Edition, he also provides an update for 2012 with a focus on growing a dealership.

“A lot of dealers are focusing on growth in this new economy,” Verde said. “Growth is a process, and that’s what this book is about. Follow my directions step-by-step, and you’ll fully recover to your previous units, gross and net profit. As soon as that happens, you can start to grow again or start to grow for the very first time.”

Joe Verde will continue to assist as many dealers and managers as possible by offering one book free to them, as well as additional copies for their managers, colleagues or friends in the automotive industry.

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Joe Verde To Speak At Massachusetts State Automobile Dealers to Sold-out Crowd


ORANGE COUNTY – The Massachusetts State Automobile Dealers Association (MSADA) is welcoming sales and management training expert Joe Verde to speak at the group’s annual meeting in Boston, Mass. on Jan. 11.

Verde aims to prepare association members for what they need to do now to take advantage of the 14,000,000 automobile sales that are projected in 2012.

“With national projections of 14 million units being sold in 2012, automotive sales will not be divided equally among all dealerships,” said Verde, president of Joe Verde Sales & Management Training Inc. “Dealers can’t depend on advertising, buying services or cheap prices to take advantage of these extra sales opportunities. Success, and especially profits, will depend on who can meet and exceed customer expectation, not on who holds the biggest price dropping contest.”

“The majority of dealers in our industry are price focused when it comes to selling, yet buyers today are more value-driven than ever. Price has always been #16 on our customer’s list of buying motives, but most salespeople and managers can’t even hear customers explain the other 15 things that matter even more to them than getting a cheap car,” said Verde.

“We need to realize that while people today are certainly price conscious, they are even more demanding of value, a good buying experience and being taken care of after the sale. And none of those feelings will be developed by untrained, and unmanaged salespeople who have only been taught to offer low prices. We have to learn how to sell the car to today’s buyer, not the price.”

Verde is also giving all the attendees copies of his book “A Dealer’s Guide To Recovery & Growth In Today’s Market” which is now on its 5th printing.

Over 100,000 books have been shipped and have helped countless dealers around the world develop a plan for returning to profitability and preparing them for continued growth in the future.

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Joe Verde Asked To Speak At NADA 2012


ORANGE COUNTY – Sales and management training expert and renowned author, Joe Verde, was asked to speak at the 2012 National Automobile Dealers Association (NADA) Convention & Expo in Las Vegas in February. This year’s convention will mark the 25th time that a member of Joe Verde Sales & Management Training, Inc., has spoken at NADA since 1991.

Verde’s workshop “A Business Plan to Guarantee More Traffic and Sales,” is designed to help dealers find the right mix of e-leads, phone leads, walk-ins, advertising and repeat business to guarantee their dealerships more sales.

“Customers have changed – they are more sophisticated,” said Verde, president at Joe Verde Sales & Management Training, Inc. “One of the biggest challenges for dealerships today is generating more floor traffic to protect themselves in this market. I’ll show dealers how to establish goals, based on their market, and how to structure a step-by-step business plan.”

Two types of customers have evolved over the past five years, according to Verde. His workshop will cover these two customer groups and how they’ve changed the market, so dealers can focus on maximizing the potential of floor traffic in 2012.

“Today’s market is more volatile than ever and dealers have to learn to generate more floor traffic each month without breaking the bank,” he said. “I’ll show attendees how to flood their showroom with buyers.”

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