Tag Archive | "Hyundai Motor America"

Hyundai’s VP of Sales to Replace Krafcik as Chief Exec

Costa Mesa, Calif. — Hyundai Motor America’s President and CEO John Krafcik stepped down upon the successful completion of his contract on Dec. 31, 2013. David Zuchowski, executive vice president of sales, assumed his role as president and CEO, effective Jan. 1, 2014.

“On behalf of Hyundai Motor Co., we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai’s record growth over the past five years,” said Im Tak Uk, executive vice president and COO, Hyundai Motor Co. “John’s forward-looking perspective, commitment to quality and design and pursuit of innovative new product offerings have elevated the Hyundai brand and introduced our vehicles to a new generation of satisfied and loyal customers.”

Under Krafcik’s tenure, Hyundai Motor America experienced increases in sales volume and market share, while garnering numerous industry awards. During the same time period, the model-year 2009 Genesis and 2012 Elantra took top honors as North American Car of the Year, while numerous Hyundai models received the Insurance Institute for Highway Safety’s Top Safety Pick designation.

“It’s been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave’s succession, our brand will continue to expand and thrive for years to come,” Krafcik said. “We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends.”

Zuchowski joined Hyundai Motor America in February 2007 as vice president of sales, responsible for all sales, sales operations, market representation, field operations and overall dealer relations. A proven 33-year veteran of the automotive industry, Zuchowski was previously with Mazda North America, where he served as vice president of sales and field operations.

Zuchowski began his career in 1980 at Ford Motor Co., where he progressed through various executive-level positions, including regional manager, product marketing manager, national merchandising manager and field operations manager for the Ford and Lincoln Mercury divisions.

“I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John’s great legacy, and focusing on what matters most — building the highest quality, safest and most diverse fleet of models that customers love,” Zuchowski said.

“Dave has consistently distinguished himself as a results-oriented and motivational leader in our industry,” Uk added. “During his time at Hyundai, Dave has been instrumental in our growth, especially among our dealers. He exhibits a rare combination of passion, intelligence, creativity and diligence, and we are confident that he is the right choice to build on John’s momentum and take Hyundai to new and greater heights.”

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Auto Industry Sees Strong September Sales

This week, all of the major manufacturers in the auto industry released their sales numbers for September. And across the board, the news is very good. Across the board were reports of increased vehicle sales, not just over last year’s numbers but in many cases the best numbers these companies have seen since in the last decade. Here are just a few of the highlights:

Ford Motor Co., for example, reported that overall, it’s small car sales were up 73 percent year-over-year to 24,628 units, the best numbers it has had since 2002. The company’s F-Series trucks continued a 14-year consecutive growth streak, with an increase of one percent over last year to sell 55,077 units. “As more buyers look for new vehicles across the country, Ford is ready with our strongest lineup ever of fuel-efficient cars, utilities and full-size pickups,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Fuel economy remains one of the most important features customers want most today, and Ford is answering the call with five vehicles that deliver 40 mpg or better – with another three on the way by year-end.”

Toyota was another winner, with sales results of 171,910 units, an increase of 41.5 percent compared to the same period last year on both a daily selling rate (DSR) and a raw volume basis. The Toyota Division posted September total sales of 151,524 units, an increase of 42.3 percent on a DSR basis from September 2011. The Lexus Division reported total sales of 20,386 units in September 2012, up 36.0 percent from September 2011 on both a DSR and raw volume basis compared to the same period last year. “The auto industry had another very encouraging month in September,” said Bill Fay, Toyota group vice president and general manager. “Our dealers got off to a great start over Labor Day weekend and that momentum carried through the rest of the month, as Camry continued to stretch its lead as the most popular car in America.”

Hyundai Motor America wrapped up the quarter setting multiple sales records, including 60,025 sales for the month of September. Sales were up 15 percent for the month, and up 10 percent for the first nine months of the year versus 2011. The Azera and the Elantra families saw sales gains of 1028 percent and 27 percent, respectively, over last September. The Tucson saw sales gains of 23 percent over the same period a year ago, and Veloster, the three-door coupe, had a sales gain of 262 percent. Hyundai fleet sales and mix remained low at a nine percent mix for the month and year-to-date, among the lowest in the industry. “September was a very encouraging month for Hyundai as we avoided the traditional back-to-school sales decline and began to reap the benefits of a materially improved inventory situation on our core vehicle lines,” said Dave Zuchowski, executive vice president of sales. “We’re well positioned for a strong fourth quarter as sales of the newly launched Elantra GT, Elantra Coupe, the all-new Azera and all-new Santa Fe continued at a brisk pace. Our fourth quarter production plan is up nearly 20 percent on a year-over-year basis.”

The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 26,660 vehicles, an increase of 3.5 percent from the 25,749 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 7.1 percent on sales of 234,928 in the first nine months of 2012 compared to 219,314 in the same period in 2011. “The economic indicators and consumer confidence are showing improvement and the traffic in our showrooms is further encouraging our optimism for the fourth quarter of the year as the BMW new model ramp-up continues,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “The X1 in its first full month is largely sold out and MINI set another sales record; both are strong indicators of what’s to come.”

Mercedes-Benz USA reported record sales of 23,156 for its Mercedes-Benz models, up 7 percent, delivering a record year-to-date total of 191,618 new vehicles to customers, up 12.7 percent. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,980, up 8.7 percent, bringing the year-to-date total to 214,331 up 16.7 percent. “We’re on our way to a record year with extraordinary momentum and demand outpacing supply,” stated Steve Cannon, president and CEO, MBUSA.

Kia Motors America (KMA) achieved a record third quarter and the 25th consecutive month of record sales, reaching 48,105 units, a 35.1 percent increase over the same period in 2011. The Optima midsize sedan sold 14,304 units and the Sorento CUV enjoyed sales of 10,066 vehicles. The Soul accounted for 9,467 units sold, bolstered by the recent launch of the “Bringing Down the House” advertising campaign featuring the music-loving Kia hamsters. “Kia’s product-led transformation – together with our successful marketing – have elevated Kia’s reputation beyond our bedrock commitment to value,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “At Kia, we work to understand the needs and expectations of our customers and work to find new ways to enrich their lives, providing the Kia brand with powerful potential as more new products and technologies are set to arrive in the next 12 months.”

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Hyundai Motor America Launches Accessory Sales Programs

IRVINE — Looking to capitalize on increasing vehicle sales and market share, Hyundai Motor America has announced the launch of an in-store accessory sales program to be facilitated through MOBIS Parts America and powered by Insignia Group, LC, which provides accessory sales tools and training.

The program provided by Insignia will feature a customized, Web-based accessory system specific to each participating dealer. Key benefits include:

  • Complete and timely accessory data
  • Dealer-controlled profit margins through specific accessories pricing, including installation
  • Order management and process development through training
  • Sales and presentation training for sales departments
  • Customer interactive 360-degree vehicle configurators
  • Built-in performance reporting and tracking tools

“We are pleased to be selected based on Insignia’s overall value and market experience,” says David Stringer, president of Insignia. “Hyundai Motor America recognizes the consumer’s desire to personalize and, with this program, have made it that much easier for their dealers to create a lasting and profitable business segment within their dealerships.”

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Hyundai To Offer Trade-in Guarantee

Hyundai Motor America said today it would start guaranteeing customers trade-in value for its cars at the time of purchase.

The innovative new program under its “Assurance” marketing banner will give car buyers a definitive number for what their car is worth years in advance, said John Krafcik, CEO of Hyundai Motor America, speaking at the New York International Auto Show, reported The Detroit News.

“Depreciation is a big unknown,” Krafcik said. “It’s like giving one of the big benefits of leasing, but you’re still owning the car.”

The trade-in guarantee will roll out to dealers this May, Krafcik said. “We’re already one of the highest brands in loyalty, and we think this will help,” he added.

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Hyundai Joins GM, Ford in Luring Toyota Owners

LOS ANGELES – Hyundai Motor America joined the list of automakers seeking to exploit Toyota’s recall crisis by boosting incentives to lure Toyota trade-ins, reported Automotive News.

Through Feb. 1, consumers who exchange a Toyota to buy a Sonata, Elantra or Elantra Touring model will get $1,000 added to any other incentive, said Hyundai spokesman Chris Hosford.

Hyundai is among the automakers that Barclays Capital said is best poised to take advantage of the situation if potential buyers of eight Toyota models whose deliveries were halted this week move to competitors with similar vehicles.

Barclays sees a short-term market share gain by GM of 2.4 percent, Honda 2.1 percent, Ford 1.6 percent, Nissan 1.1 percent and Hyundai 0.7 percent.

On Wednesday, GM said it will offer a month-long incentive to Toyota and Lexus owners in response to “thousands” of calls and e-mails to dealers and GM employees from Toyota owners asking for help.

On Thursday, Ford targeted Toyota and Honda owners by offering $1,000 in trade-in assistance towards a new Ford, Lincoln or Mercury model.

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