Tag Archive | "Honda"

Honda Safety Campaign Reminds Millennials About Dangers of Texting and Driving in Conjunction with Distracted Driving Awareness Month


Torrance, Calif. – Honda is initiating a social media program aligned with April’s Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the “Thumbs Up” (#ThumbsUp) social media campaign to reach young drivers by utilizing the emoticons that are essential to millennial texting, along with a video that illustrates the importance of safe driving.

Honda also is launching a Hispanic-focused “Hands on the Wheel” campaign with two videos, “World’s Fastest Texter” and “Mom,” which expound on safe driving with a cross-generational message.

“Honda’s ‘Thumbs Up’ campaign is designed to resonate with a diverse group of younger drivers to raise awareness of the perils of texting while driving,” said Jeff Conrad, Honda division senior vice president and general manager. “Honda is deeply concerned about the safety of all of our customers and we remain committed to enhancing the safety for all of those on the road.”

In order to reach millennial drivers, the campaign brings to life emoticons. Integrated still images and GIFs will be used on social platforms, providing information about distracted driving and tips on ways to stay focused while driving. Corresponding downloadable mobile wallpaper and banners will help remind drivers not to text and drive.

Communications efforts aimed at Hispanic drivers include videos, online banners, branded giveaways in both Spanish and English and an experiential component that launched at the Long Beach Grand Prix race on April 13. Verizon IndyCar Series driver Carlos Munoz, from the Honda-sponsored Andretti team, made a special appearance at Honda’s Fan Village booth during the Long Beach Grand Prix race weekend to talk about the importance of not texting and driving.

The Thumbs Up campaign will live on safety.honda.com, as well as on Honda’s YouTube, Facebook, Twitter and @HondaLatino, Tumblr, Google+, LinkedIn and Instagram accounts. YouTube, Facebook and Twitter content will be promoted through April.

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Industry Records 1.4% Sales Increase in March


After three months of harsh winter storms, new-vehicle sales in March rose 1.4% from a year ago to 3.74 million units, according to Autodata Corp. The seasonally adjusted annual rate (SAAR) stood at 16.4 million, up from last March’s 15.3 million rate and up from 15.34 million in February. The following is a breakdown of sales performance by manufacturer:

BMW: The BMW Group reported an 8.1% increase in March sales vs. one year ago, with sales totaling 35,839 units. On a year-to-date basis, sales were up 2.8% from a year ago on sales of 81,228 units in the first three months of the year. BMW Brand Sales increased 18.6% from a year ago to 32,107 units. On a year-to-date basis, sales increased 11.5% from the same period last year to 72,377. Sales for MINI USA dropped 39.8% from a year ago to 3,655 units sold. On a year-to-date basis, sales were down 38.4% on volume of 8,657 units.

Chrysler: Chrysler Group LLC reported its best March sales since 2007, with sales increasing 13% from a year ago to 193,915 units. The Jeep (up 47%), Ram Truck (up 29%) and FIAT (up 24%) brands each posted year-over-year sales gains vs. a year ago, with Jeep posting the largest gain of 144% despite the recall of the Jeep Liberty. Chrysler is the only brand to show a decrease of 23% on year-over-year basis.

Six Chrysler Group vehicles set sales records in March, including the Jeep Compass, Patriot, Dodge Journey and FIAT 500L. The Jeep Wrangler and Ram Cargo Van also logged their best ever March, while the Dodge Grand Caravan had the largest year-over-year percentage sales increase of any Chrysler Group models in March.

Ford: The domestic automaker realized its best March sales in eight years. Retail sales totaled 244,167 units, a 3.3% increase from a year ago. The Ford Fusion posted a record sales month with 32,963 cars sold, up 9% from last year’s record month, while the F-Series broke the 70,000-unit mark in March.

Led by the MKZ, Lincoln sales increased 72% from a year ago — the brand’s best-ever sales month. March also marked the sixth straight month of positive sales for Ford’s luxury brand. And over the last five months, Lincoln sold 43,445 units, a 27% increase over the same period one year ago.

General Motors: The domestic automaker reported a 4.1% sales increase vs. one year ago, with the company delivering 256,047 vehicles in March. On a year-to-date basis, however, sales declined a slight 2.3%. Officials said they expect to see solid economic growth in the upcoming months.

Sales for the Chevrolet Silverado, the 2014 North American Truck of the Year, were up 14%, while sales of the GMC Sierra were up 23%. Deliveries of the Corvette were up 221% from a year ago. As for Cadillac, the brand’s CTS sedan drove an 11% increase in retail sales for CTS models, while sales of the SRX were up 37% from a year ago.

Sales of the Buick Regal were also up 52% from a year ago, while sales of the Encore increased 71% vs. March 2013.

Honda: American Honda reported a 2% decrease in sales from a year ago, with sales totaling 133,318 units. The company’s Acura division, however, realized a 10.4% increase in sales vs. one year ago, with sales totaling 15,580 units. Leading the way was the MDX, which realized an 80% sales increase from a year ago. Sales of the brand’s flagship model totaled 5,793 units. Additionally, sales of Acura trucks rose 45.8% from a year ago, with sales totaling 10,387.

The Honda division recorded sales of 117,738, with the Accord leading the way with March sales totaling 33,962 units. Sales of the Civic and CR-V both eclipsed the 27,000-unit mark, while Odyssey sales rose above the 10,000-unit mark.

Hyundai: The Korean automaker reported a slight 1.9% decreased in March sales, which totaled 67,005 units. On a month-to-month basis, however, sales were up 37% from February. Leading the way was the Santa Fe, which realized a 36.7% sales increase from a year ago. Sales of the Tucson rose 13.6%, while Equus sales were up 13.8%. Sales of the Sonata and Veloster were up 6.8% and 3.3%, respectively.

Mazda: The automaker reported its best-ever sales for March, with sales increasing 9% from a year ago to 34,903 units. The MX-5 also realized its best March since 2009, with sales increasing 31.1% from a year ago to 751 units sold. Additionally, ALG reported that the 2014 Mazda3 has the highest residual value in its segment, while KBB.com listed the entire Mazda brand as the most affordable nonluxury brand to own over a five-year period.

Mercedes-Benz: The German automaker reported its best first quarter sales ever, with March sales rising 11% from a year ago to 30,091 units sold. The Mercedes-Benz brand alone sold 29,316 units in March, a 12% increase from a year ago. On a year-to-date basis, sales rose 5.8% to 77,238 units.

The E-Class took the top spot with 6,335 units sold, a 58% increase from the same month last year. Sales of the C-Class totaled 5,660, while sales of the M-Class totaled 4,052 units, up 15.7% from March 2013. Sales of the company’s flagship S-Class totaled 2,299 for the month, up 89.1%.

Mitsubishi: The OEM reported its best March in six years, with sales increasing 70% from a year ago and 24% on a year-to-date basis. In total, the automaker sold 8,996 units in March. Outlander realized its best March sales since 2008, with sales rising 59.9% for the month and 22.4% year to date. Additionally, Lancer sales in March were up 72.4%, while sales of the Lancer Evolution were up 27.1%.

Nissan: The Japanese automaker reported an 8.3% increase in March sales vs. a year ago, with sales totaling 149,136 units — the company’s best month in 12 of the last 13 months. Sales of the all-electric Nissan LEAF set a March record, with sales increasing 12.1% from a year ago to 2,507 units. Nissan Altima sales totaled 35,921 units in March, its best sales month since March 2013. Sales of the Nissan Juke also reached a new monthly high, with sales increasing 77.3$ from a year ago to 6,943 units.

Infiniti reported sales of 12,494 units in March, an increase of 12.5% vs. one year ago. Sales of the all-new Infiniti Q50 luxury sports sedan totaled 3,795 units, while overall sales of Infiniti sports sedans, including the Infiniti G37, rose 27.9% for the month.

Toyota: Toyota Motor Sales reported a 4.9% increase in March sales vs. one year ago, with sales totaling 215,348 units. Toyota division sales were up 2.5%, totaling 186,755 units. Lexus sales increased 23.3% from a year ago to 28,593 units.

By model, the Toyota Camry posted sales of 42,000 units, while sales of the all-new Corolla totaled 30,000 units. Sales for Toyota’s truck division were up 10%, while the RAV4 realized its best-ever first quarter with more than 20,000 units sold. As for Lexus, the IS posted a 117% increase, while sales of the GS were up 32%. Sales of the RX closed in on the 10,000-unit mark, while sales of the brand’s luxury utility vehicles were up nearly 20% from a year ago.

Volkswagen: March sales for the German automaker were down 2.6% from a year ago, with sales totaling 36,717 units. Sales of the Jetta Sedan totaled 13,687 units for the month, up 6.3% vs the prior year, while the Passat realized its best March ever with sales totaling 11,050 units.

Audi realized its best-ever March and its 39th consecutive record sales month. Audi sales finished 7.5% ahead of the 13,253 units sold in March 2013. Through the first quarter, sales totaled 35,228, a 3% increase from one year ago. Sales of the A6 increased 26.7% from a year ago, while sales of the Q7 increased 45.8%.

Porsche reported a 9.2% sales increase vs. one year ago and a 5% sales increase on a year-to-date basis. The automaker realized its all-time best March, with 3,808 units delivered. The Cayenne continued to be the automaker’s most popular model with 1,862 sold units. Sales of the Boxter and Panamera totaled 617 and 442 units, respectively.

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Autodata: February Sales Fall 1.4%


Woodcliff Lake, N.J. — Harsh winter storms continued to impact new-vehicle sales, which fell 1.4% from a year ago to 1.19 million units, according to Autodata Corp. The seasonally adjusted annual rate (SAAR), however, was even with the rate recorded in February 2013 at 15.34 million units. However, the sale rate was up slightly from 15.24 million in January. The following is a breakdown of sales performance by manufacturer:

BMW: The BMW Group reported a 4.4% decreased in February sales vs. one year ago, with sales totaling 24,476 units. On a year-to-date basis, sales were down 1.2% from a year ago on sales of 45,272 units in the opening two months of the year. BMW Brand Sales increased 3.3% from a year ago to 22,017 units. On a year-to-date basis, sales were up 6.5% to 40,270. Sales for MINI USA dropped 42.8% from a year ago to 4,302 units sold. On a year-to-date basis, sales were down 37.3% on volume of 5,002 units.

Chrysler: Chrysler Group LLC reported its best February sales since 2007, with sales increasing 11% from a year ago to 154,866 units. The Chrysler (up 1%), Jeep, Ram Truck (up 26$), and FIAT (up 5%) brands each posted year-over-year sales gains vs. a year ago, with Jeep posting the largest gain of 47%.

Six Chrysler Group vehicles set sales records in February, including the Jeep Compass, Patriot and Wrangler. The Chrysler 200 and Dodge Journey also logged their best ever February, while the Ram pickup truck posted its best February in eight years with a 26% sales increase. Additionally, sales of the all-new Jeep Cherokee rose 12% vs. one year ago.

Ford: February sales for the domestic automaker fell 6% from a year ago to 183,947 units. Retail sales totaled 125,919 units, a 4% decrease from a year ago. Officials noted a late-month sales surge, which they hope means good things for March. One bright spot was the company’s F-Series truck line, which realized its best February in eight years. Sales of the pickup truck totaled 55,882 units.

Led by the MKZ and MKX, Lincoln sales increased 36% from a year ago to 6,661 units. February marked the fifth straight month of positive sales for Ford’s luxury brand. And over the last five months, Lincoln sold 34,476 units, a 26% increase over the same period one year ago.

General Motors: The domestic automaker reported a 1% decline in sales vs. a year ago, with the company delivering 222,104 vehicles in February. On a month-to-month basis, however, sales increased 30% thanks to the company’s Olympic advertisements.

The Chevrolet Sonic, Cruze and Malibu posted double-digit sales increases, while the Cruze realized its best February to date. Deliveries of the Corvette were up 149% from a year ago. As for Cadillac, the brand’s CTS sedan helped drive a 7% increase in retail sales for the CTS range, while sales of the SRX were up 23% from a year ago.

Sales of the Buick Encore nearly doubled, while Enclave and Equinox realized their best February sales ever. Additionally, deliveries of the GMC Acadia were up 2%.

Honda: American Honda reported a 7% decrease in sales from a year ago, with sales totaling 100,405 units. Bucking the trend were Acura light trucks, with sales increasing 29.8% from a year ago to 7,482 units.

The company’s Honda division recorded sales of 88,860 units, with the Accord, Civic and CR-V (up 0.1%) each recording sales of more than 20,000 units in February. Odyssey sales increased 4.6% to 8,945 units.

The Acura Division realized a 1.6% sales increase, with sales totaling 11,545 units in February. Sales of the brand’s MDX increased 54.9% to 4,563 units. The RDX posted its 22nd consecutive monthly sales record, with sales rising 4.2% to 2,911 units sold.

Hyundai: Sales for Hyundai Motor America decreased 6% to 49,003 units in February. On a month-to-month basis, however, sales were up 11% from January. Despite the tough month, two of brand’s smallest cars, the Accent and Veloster, realized a sales increase of 20%, while sales of the company’s two SUVs, the Santa Fe and Tucson, were up 12% from a year ago.

Mazda: The automaker reported February U.S. sales of 24,431 vehicles, a 2.4% decrease from a year ago. Year-to-date sales through February were down 6.7% vs. last year, with 43,155 vehicles sold. However, the Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, a 46% increase from a year ago. The CX-5 realized its best sales month ever, with sales increasing 71.6% to 9,355 units sold. The company also reported that its SKYACTIV Technology accounted for 83.2% of all vehicle sales during the month, the largest percentage sold in one month.

Mercedes-Benz: The German automaker reported sales of 24,971 units for the month of February, a 3.8% increase from a year ago. This was the highest volume on record for the month, officials noted. The Mercedes-Benz brand alone achieved record February retail sales of 22,609 units, a 2.65% increase from a year ago. On a year-to-date basis, sales rose 1.5% to 45,213 units.

Sales were the led by the brand’s C-, E- and M-Class model lines, with sales totaling 5,612, 4,271 and 3,258 units, respectively. At the high end, sales of the all-new 2014 S-Class flagship model jumped 93.8% to 1,789 units.

Mitsubishi: The OEM reported a 1.2% dip in sales from February 2013, with sales totaling 5,977 units. On a year-to-date basis, sales were up 1.3% from a year ago. Sales of Mitsubishi’s core models (Outlander Sport, Outlander, Lancer, and Mirage) were up 8.9% in February and 12.7% on a year-to-date basis. Realizing the biggest sales increase was the Outlander Sport, with sales up 42.8% from a year ago.

Nissan: The Japanese automaker reported a 15.8% increase in February sales vs. a year ago, with sales totaling 115,260 units — a record total for February. Sales of the all-electric Nissan LEAF also set a February record, increasing 118.2% to 1,425 units. Also setting a new monthly record was the Rogue, with sales rising 72.6% to 17,197 units. The Nissan Juke also recorded its best monthly sales total, with sales rising 111.7% to 5,791 units.

Infiniti reported sales of 9,729 units in February, an increase of 6.4% vs. one year ago. Sales of the all-new Infiniti Q50 luxury sports sedan totaled 3,275 units, while overall sales of Infiniti sports sedans, including the Infiniti G37, rose more than 14.4% for the month.

Toyota: Toyota Motor Sales reported a 4.3% decrease in February sales vs. one year ago, with sales totaling 159,284 units. Toyota division sales were down 5%, totaling 140,429 units. Lexus sales increased 8.7% from a year ago to 18,855 units.

By model, the Toyota Camry posted sales of 29,000 units, while sales of the all-new Corolla totaled more than 25,000 units. The RAV4 realized its best February sales, with sales increasing 23% from a year ago. Also realizing its best-ever February sales month was the all-new Highlander, which posted a 30% sales increase from a year ago. As for Lexus, the IS and GX posted triple-digit sales gains, while sales of the GS were up more than 42%. The Lexus RX posted sales of more than 5,600 units.

Volkswagen: February sales for the German automaker were down 13.8% from a year ago to 27,112 units delivered. This was due, in part, to the winding down of outgoing models and the fewest number of selling days for the year, officials noted. Volkswagen’s TDI Clean Diesel models accounted for 16.8% of sales in February. Total Jetta deliveries accounted for 11,908 units of Volkswagen’s February sales total, while sales of the Passat totaled 6,997 units.

Audi sales just about mirrored last February’s sales totals, with 10,881 units sold. Leading the way was the company’s luxury SUVs, with the Q7 posting a 33.6% sales gain from a year ago. Sales of the company’s luxury sedans also stayed strong, with the A6 posting a sales increase of 27.2% vs. one year ago. Sales of the R8 were also up 40% vs. a year ago.

Porsche realized a 15% boost in sales over this time last year and a 2% increase on a year-to-date basis. The automaker realized its all-time best February, with 3,232 units delivered. The Cayenne continued to be the automaker’s most popular model with 1,260 sold units.

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Toyota, Ford, Honda & Chevrolet Dominate Consumer Reports 2014 Car-Brand Perception Survey


Yonkers, N.Y. – Consumers continue to distinguish Toyota, Ford, Honda and Chevrolet as the leading brands overall, but several others, including Tesla and Subaru, are moving up the rankings, according to Consumer Reports’ annual Car-Brand Perception Survey.

Toyota has a 25-point advantage over second-place Ford, reflecting a five-point gain over the year prior for Toyota and a three-point improvement for Ford. It could be interpreted that the safety concerns that saw the Toyota score stumble a few years ago have faded, returning the brand to its position as the perceived industry leader.

The scores reflect how consumers perceive each brand in seven important buying factors, ranked in order of the importance to consumers: quality, safety, performance, value, fuel economy, design/style and technology/innovation. Combining those factors gives the total brand-perception score. While the scores reflect a brand’s image, they do not reflect the actual qualities of any brand’s vehicles.

“The key word is ‘perception’. Consumers are influenced by word of mouth, marketing and hands-on experience. Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media,” said Jeff Bartlett, deputy automotive editor, Consumer Reports.

The survey shows the brand to watch is Telsa Motors, which jumped from 47 points last year, to fifth position with 88 points. Tesla had a strong, very public year, with soaring stock prices, magazine awards and exceptional crash-test performance. Innovation, performance and sleek styling is clearly gaining attention and making a positive impression. By gaining points in several categories, Tesla was able to raise its overall score. This highlights the value of being good at multiple things, rather than rely on a single facet.

Consumer perception of Subaru’s safety is a key factor in that brand’s ascension into the top 10. This modest-scale automaker made big news over the past year with its “good” crash-test performance, among other accomplishments. All its models, except for the aged Tribeca, have earned coveted Top Safety Pick+ status from the Insurance Institute for Highway Safety (IIHS). The survey results suggest consumers are paying attention.

That the remainder of the Top 10 all score 73 or higher is notable; last year there was a wider spread. Many brands impress consumers, creating a challenge for brands to distinguish themselves in the fast-moving marketplace. Likewise, consumers need to determine where to spend their money.

Quality:
The top factor for car buyers remains quality, scoring 90 points both this year and last. What has changed is the number of brands that are distinguished by this attribute. In 2013, Consumer Reports had four brands show a clear advantage; this year, there are six that stand out from the herd, including Cadillac in sixth place. Toyota has an advantage here, with the other brands clustered close behind. Seeing the brands that are considered exemplar for this virtue underscores how “quality” can be broadly interpreted, ranging from tactile first impressions to long-term durability.

Safety:
Volvo has long hung its hat on safety, and this focus continues to pay off. In the minds of consumers, there is a single, clear choice. The Swedish brand increased its lead this year, potentially aided by public awareness of advanced safety features in general, and Volvo’s continued efforts to remain on the forefront of safety technology. It will be a challenge for automakers to close the gap with Volvo, but Subaru demonstrates that it is possible with consistent performance across a model range.

Performance:
As Consumer Reports has seen in recent years, standout brands tend to offer a balance of sporty and fuel-efficient models. Chevrolet exemplifies this concept, as it takes the lead for 2014 propelled by the Corvette Stingray, Camaro and SS, with the Cruze diesel and Volt likely proving a factor, as well. BMW remains in second place, bolstered by turbocharged engines that strive to improve both acceleration and fuel efficiency, plus its electrified i3 and i8.

Value:
Consumers remain value conscious, looking to get the most for their money. With cars, that means looking beyond the purchase price to what the car delivers for that money. Here, Consumer Reports survey showed consistent year-over-year rankings, with the same five automakers topping the chart: Toyota, Honda, Ford, Kia and Chevrolet.

The twist this year is the corporate siblings Hyundai and Kia have traded places, with about an eight point difference each year separating the two. Clearly, both have the potential to rightfully shine in this area, but their volatile movements suggest owners keep seeing them in different lights, perhaps influenced by the visibility of Hyundai’s special recession-proof financing guarantees and introduction of new, compelling products.

Fuel economy:
Toyota owns fuel economy in the minds of consumers, aided by its Prius hybrid and its continued benchmark performance, with 44 mpg overall. But this is a trait that all automakers are chasing. Smart jumped up 10 points this year, despite not offering a new product. Honda continues to hover near the top, with its continued focus on efficiency. Tesla and Volkswagen crashed the party this year, with increased recognition for their accomplishments. The electric Tesla Model S garnered much attention this year for its combination of gas-free luxury and performance, with ample range that enables it to be a truly traditional car replacement. Volkswagen continues to carve a notable niche with its efficient diesel powertrains, now joined by a hybrid in the Jetta line.

Design/style:
Notably a less important factor, design/style still plays a vital role in driving car purchases. Truly a subjective measure, design continues to be led by the prestige brands BMW, Cadillac, Audi and Mercedes-Benz. But, their lead is slight and vulnerable to the fickle tides of public tastes. Consumer Reports’ survey has seen mainstream brands be increasingly daring in recent years, and several have invested in upscale exterior dressing, such as extensive chrome and LED lights, to grab attention. The top 10 here is rounded out with Ford, Lexus, Ferrari, Tesla and Dodge.

Technology/innovation:
The least important car-buyer factor rated by consumers in CR’s survey, technology/innovation, is still a significant consideration for at least 68 percent of car shoppers. Automakers are racing to offer the latest, greatest infotainment and advanced safety features. And consequently, brochures and advertising are overflowing with similar-sounding systems from across the industry, making it difficult for brands to distinguish themselves. But this year, Tesla has done so, giving the fresh brand a commanding lead in this year’s rankings. The other top brands all have focused on consumer-facing technology, though with mixed results. The much-ballyhooed infotainment systems from these brands often leave something to be desired.

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Automakers Post Big Gains in 2013 Sales


Total light vehicle sales in December increased 0.3% from a year ago to 1.36 million units, according to Autodata Corp. For the year, the industry sold 15.6 million units, a 7.6% increase from a year ago. The following is a breakdown of sales performance by manufacturer.

BMW: Sales of BMW brand vehicles in December totaled 43,981 units, a 0.3 % increase from December 2012. For the year, sales increased 8.1% from 2012 to 375,782 units, a new record for the BMW Group.

Sales of BMW brand vehicles in December totaled 37,389 units vs. 37,399 vehicles sold in December 2012. For the year, sales of the BMW brand were up 9.9% from 2012 on sales of 309,280 units.

MINI USA reported its best December ever with sales of 6,592 units, a 2.1% increase from a year ago. For the year, sales totaled 66,502 units, a 0.6% increase.

Chrysler: In 2013, the domestic OEM posted its strongest sales year since 2007, with sales increasing 9 percent to 1.8 million units. In December, the manufacturer sold 161,007 units.

Ford: The domestic OEM’s 2013 sales jumped 11% to 2.5 million units, a six-year high and the fourth-consecutive year Ford claimed the title of best-selling brand. Leading the way were F-Series pickups, which accounted for one in three Ford vehicles sold. Ford also realized record annual sales for the Ford Fusion, Escape and Fiesta.

General Motors: Despite December sales falling 6% from a year ago, the domestic automaker sold 2.8 million vehicles in the United States in 2013, a 7% increase from 2012. The automaker also reported that Buick realized its best sales year since 2006, while GMC sales were the strongest since 2007. Sales of the GM’s full-size pickups were up 14%. Additionally, Cadillac finished the year as the fastest growing, full-line luxury brand.

Honda: The Japanese automaker reported annual sales of 1.53 million units, a 7.2% increase from 2012 and the second-best outcome in company history. For December, the OEM sold 135,255 Honda and Acura vehicles, eclipsing last December’s strong sales by 1.9%.

Honda Division annual sales reached 1.36 million units in 2013, a year-over-year increase of 7.4% and the second best all-time sales total for the Honda brand. The Acura division posted year-to-date sales of 165,436 units, a 5.9% increase and the best annual sales performance since 2007.

In December, the Honda division sold 119,504 units, a 2.4% increase from the previous year. Acura Division posted sales of 15,751 units.

Hyundai: The Korean automaker sold 63,005 units in December, a 6% increase from a year ago and the best December in company history. This was also the first December that the carmaker broke the 60,000-unit mark. For the year, sales totaled 720,783 units, up 2.5 percent over the company’s record-setting 2012.

Leading the way was the Hyundai Elantra, which set a full-year record with 247,912 units sold. Additionally, annual sales of the Santa Fe and Sonata Hybrid were up 25% and 26%, respectively.

Mazda: The automaker reported a 15.7 percent decrease in December sales vs. a year ago, with sales totaling 22,964 units sold. For the year, Mazda realized a 2.5 percent increase from 2012, with 283,946 units sold.

Mitsubishi: December sales for Mitsubishi increased a whopping 56 percent, with sales totaling 6,423 units. This was the first back-to-back increase in monthly sales, with more than 6,000 units sold since July/August 2011. Ford the year, sales increased 7.7 percent from 2012 to 62,227 units sold.

Nissan: The Japanese automaker reported December sales of 109,758 units, a 0.5% increase from a year ago. For the year, Nissan sold 1.25 million units, a 9.4% increase vs. 2012 and the best sales year in company history. Setting annual sales records were the Altima, Rogue, Versa, Pathfinder, LEAF, JUKE and NV.

Toyota: Annual sales for the Japanese automaker increased 7.4 percent from 2012 to 2.24 million units. For December, sales fell 1.7% from a year ago to 190,843 units on a raw-volume basis. Additionally, the Toyota Camry ended the year as America’s best-selling car for the 12th year in a row.

Annual sales for the Toyota Division fell 4.6 percent to 156,086 units, while sales for the company’s Lexus division increased 13.6% to 34,757 units. For December, Toyota division sales were down 0.7% from a year ago, while Lexus sales increased 18.1% from a year ago on a daily selling rate basis and 13.6% on a raw volume basis.

Volkswagen: The German automaker realized a 22.7% decrease in December sales and a 6.9% dip in annual sales. The automaker, however, realized its second best December since 1972, with 34,015 units sold for the month and 569,419 units sold in 2013. Sales of Volkswagen’s TDI Clean Diesel models totaled 95,823 sales, accounting for 23.5 percent of 2013 sales.

Porsche realized its 36th consecutive record sales month in December and ended 2013 with its fourth-straight record for annual. The luxury sports car maker also realized a record sales year for 2013, with sales jumping 21% from 2012 to 42,323 units sold. This was the first time the company eclipsed the 40,000-unit mark in one year. For December, Porsche dealers sold 3,246 cars, a 10% increase from a year ago.

Audi sold 158,061 units in 2013 and 17,013 in December, marking the first time the company sold more than 15,000 units in one month.

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KBB: New-Car Sales To Improve 10 Percent In June


Irvine, Calif. – New-car sales are expected to improve 6.0 percent year-over-year in June to a total of 1,363,000 units according to Kelley Blue Book (KBB). After adjusting for one fewer selling day this June, the 10.1 percent year-over-year gain will mark the strongest improvement thus far in 2013. The seasonally adjusted annual rate (SAAR) for June 2013 is 15.5 million, which is the highest SAAR since November 2012 at 15.5 million, and highest June SAAR since 2007 at 15.8 million.

“We’ve had a strong first half of the year with new-car sales up nearly 7 percent compared to the first half of last year,” said Alec Gutierrez, senior market analyst of automotive insights, KBB. “The industry continues to benefit from modest improvements in housing, unemployment and consumer confidence.”

As in May, Nissan will lead sales gains again this month and is expected to post a 14.9 percent increase, bouyed by demand for the newly redesigned Altima and Sentra. More consumers may be drawn to Nissan products since Nissan cut the manufacturer’s suggested retail price (MSRP) on seven of its models in May. Ford will rely on a strong pickup truck market and plentiful incentives on its F-150 to drive a 13.4 percent gain. Meanwhile, Hyundai-Kia is expected to decline 3.6 percent, as it faces production capacity constraints and competition from newer product offerings from other manufacturers, especially in the mid-size car segment.

Honda’s all-new Accord appears well-positioned to challenge the Toyota Camry for the top spot in mid-size segment sales this month, while the Ford Fusion and Nissan Altima are not far behind. Demand remains strong for large pickups and compact utility vehicles, both of which are expected to be up nearly 20 percent.

“Compact crossovers will capture more market share than ever before at 13 percent, fueled by recent redesigns of the Ford Escape, Honda CR-V and Toyota RAV4,” said Gutierrez. “Sales in the mid-size segment are expected to be relatively flat year-over-year; however, the fight for segment supremacy remains fierce.”

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