Tag Archive | "Digital Air Strike"

ADT Names 2016 Dealers’ Choice Award Winners


TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”

The 2016 Dealer’s Choice Awards winners are:

New-Vehicle Lead

Used-Vehicle Lead

  • Diamond: Autotrader
  • Platinum: Cars.com
  • Gold: CarsDirect

Special Finance Lead

  • Diamond: CarsDirect
  • Platinum: DealerLink
  • Gold: Auto Credit Express

Digital Marketing

  • Diamond: Digital Air Strike
  • Platinum: ELEAD1ONE
  • Gold: eBizAutos

Website Provider

  • Diamond: eBizAutos
  • Platinum: VinSolutions
  • Gold: Dealer.com

Chat Provider

  • Diamond: ActivEngage
  • Platinum: Client~ConneXion
  • Gold: Contact At Once!

Mobile Media

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer Synergy

Social Media Management

  • Diamond: Ally
  • Platinum: Naked Lime
  • Gold: DealerClickz

Reputation Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: CDK Global
  • Gold (tie): DealerRefresh
  • Gold (tie): DMEautomotive

Direct Mail

  • Diamond: ProMax Unlimited
  • Platinum: Action Integrated
  • Gold: Strategic Marketing

Virtual BDC

  • Diamond: ELEAD1ONE
  • Platinum: DealerStrong

Online Inventory Listing Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: eBizAutos
  • Gold: Auction123

Inventory Management

  • Diamond: Dealertrack
  • Platinum: vAuto
  • Gold: FirstLook Systems

Hiring and Recruitment

  • Diamond: GSFSGroup
  • Platinum: Hireology

Sales Training

  • Diamond: Ziegler SuperSystems
  • Platinum: Ally
  • Gold: Joe Verde Group

Internet Training

  • Diamond: Dealer.com
  • Platinum: Dealer Synergy
  • Gold: Ally

Compliance Training

  • Diamond: American Financial & Automotive Services (AFAS)
  • Platinum: United Development Systems Inc. (UDS)
  • Gold: Mosaic Compliance Services

F&I Training

  • Diamond: United Development Systems Inc. (UDS)
  • Platinum: American Financial & Automotive Services (AFAS)
  • Gold: Reahard & Associates

Special Finance Training

  • Diamond: DealerStrong
  • Platinum: NCM Associates
  • Gold: Ally

Fixed Ops Training

  • Diamond: DealerPro Service Solutions
  • Platinum: CDK Global
  • Gold: The Cardone Group

F&I Products

  • Diamond: IAS
  • Platinum: RoadVantage
  • Gold: National Auto Care

Service Contract

  • Diamond: CNA National
  • Platinum: Protective Asset Protection
  • Gold: AUL Corp.

Service Contract Reinsurance

  • Diamond: Portfolio
  • Platinum: GSFSGroup
  • Gold: CNA National

F&I Desking Software

  • Diamond: ProMax Unlimited
  • Platinum: Reynolds and Reynolds
  • Gold: Dealertrack

F&I Technology

  • Diamond: F&I Express
  • Platinum: MaximTrak
  • Gold: StoneEagle

CRM 

  • Diamond: ProMax Unlimited
  • Platinum: ELEAD1ONE
  • Gold: Reynolds and Reynolds

DMS 

  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: Auto/Mate

Data Mining

  • Diamond: ELEAD1ONE
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert

Online Auction for Purchasing Inventory

  • Diamond: Manheim
  • Platinum: SmartAuction
  • Gold: ADESA

Traditional Auction

  • Diamond: Manheim
  • Platinum: ADESA

Prime Captive Finance Company

  • Diamond: GM Financial
  • Platinum: Honda Financial Services
  • Gold: Toyota Financial Services

Prime Non-Captive Finance Company

  • Diamond: Ally
  • Platinum: Chase
  • Gold: Wells Fargo

Subprime Finance Company

  • Diamond: Wells Fargo
  • Platinum: Regional Acceptance
  • Gold: Capital One

Biweekly Payments

  • Diamond: U.S. Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: Economic Advantages Corp. (EAC)

More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

For sponsorship opportunities, contact David Gesualdo via email hidden; JavaScript is required or at (727) 947-4027.

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Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements to Drive Quality Leads for Dealers


SCOTTSDALE, Ariz. – Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities. Through the referral agreements, the DAS Response Logix® Smart QuoteT lead response and prospect nurturing solution will be easily accessible and integrated into Dealertrack’s Dealer.com digital marketing solution and Payment DriverT.

Digital Air Strike joins a premier group of market leaders as part of Dealer.com’s Certified Provider Program. To qualify for the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.

Dealertrack’s PaymentDriver, which was licensed from Dealertrack by DAS, is a state-of-the-art monthly payment calculator for dealerships. The integration makes click-of-the-mouse vehicle pricing immediately available inside Digital Air Strike’s Smart Quote — the core product in its Response Logix lead response and prospect nurturing solution.

Dealertrack’s PaymentDriver will drop into the Response Logix Smart Quote microsite and automatically display side-by-side lease and finance offers that conveniently factor in OEM, lender and regional rebates and incentives to ensure the consumer is getting the best lease or financing payment available.

Additional features and benefits include

  • Provide current APR rates from lenders you select
  • VIN-specific residuals are included
  • Lender and manufacturer rebates and incentives are applied
  • Include your dealership reserve and rate mark-up

“Leveraging Digital Air Strike’s Response Logix with our Dealer.com digital marketing and PaymentDriver solutions gives us a uniquely powerful means of targeting and generating quality leads for automotive retailers,” said Brian Green, Sr. Director, Corporate Business Development, Dealertrack Technologies. “Our Certified Provider Program assures our clients that the specialized partners we are integrating into our technologies are well-vetted, best-of-class products. We look forward to the added value Digital Air Strike will bring to our overall solution.”

“Digital Air Strike has won market share the hard way over the past half dozen years,” said Thom Brodeur, COO, Digital Air Strike. “We’ve done it one rooftop at a time. These complementary and parallel initiatives with Dealertrack allow us to accelerate our go-to-market efforts through partners who lead their markets. It also allows us to provide a larger universe of auto dealers access to the industry’s most ROI-conscious-and-measurable lead response solutions to sell and service more cars.”

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Digital Air Strike Named to the Inc. 500|5000 List of America’s Fastest Growing Private Companies


SCOTTSDALE, Ariz.- Digital Air Strike, one of the nation’s leading automotive social media, online reputation and lead-response companies, announced today that Inc. magazine has named it as one of the Top 5000 Fastest-Growing Private Companies in the country. Based on a three-year growth rate of 313 percent, Digital Air Strike ranked #1 in revenue/#5 in growth for Arizona-based companies in the advertising and marketing category, #12 fastest-growing among all companies in Scottsdale, #20 fastest-growing among all companies in the San Jose Region and #1372 fastest-growing nationwide for all companies overall.

“We are honored to be ranked as one of the country’s fastest-growing companies,” said Alexi Venneri, Co-founder and CEO of Digital Air Strike. “Thanks to the tremendous support of our clients, we have created innovative social media solutions and lead response technology that transforms the way dealerships engage with prospects and customers.”

The 2014 Inc. 500|5000 list of fastest growing companies represents an exclusive ranking of the nation’s fastest-growing private companies, and includes a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

The list is ranked according to percentage revenue growth when comparing 2010 to 2013. To qualify, companies must have been founded and generated revenue by March 31, 2010; and they had to be U.S.-based, privately held, for profit, and independent — not subsidiaries or divisions of other companies. This year’s list is the most competitive crop in the list’s history. The companies including on the Inc. 5000 list have an aggregate revenue is $211 billion, generating 505,000 jobs over the past three years. Complete results, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“What surprises me, is the sheer variety of the paths our entrepreneurs take to success, thematically reflecting how our economy has evolved,” says Inc. President and Editor-In- Chief Eric Schurenberg. “This year there are far more social media and far fewer computer hardware businesses than there were, say, six years ago. But what doesn’t change is the fearsome creativity unleashed by American entrepreneurship.”

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Digital Air Strike Announces First-of-its-Kind Integration with Edmunds.com


Scottsdale, AZ – Digital Air Strike, the nation’s leading automotive social media, online reputation and lead-response company, today announced yet another new partnership with a top review site – Edmunds.com – a leading car-shopping website with the goal of “making car buying easy.”

This new partnership leverages Digital Air Strike’s exclusive survey technology to integrate with Edmunds.com to seamlessly allow dealerships to turn consumer survey feedback into public reviews on Edmunds.com. Digital Air Strike now has survey integration with the top two dealership review sites, Edmunds.com and Cars.com, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.

This integration is available exclusively through Digital Air Strike’s Review Surge 3.0 solution, which automatically generates a survey after a customer buys or services a vehicle at a dealership. The dealership’s Dealer Management System (DMS) triggers a survey with the option of seamlessly leaving customer feedback on Edmunds.com once their feedback successfully passes Edmunds.com moderation process, ensuring reviews that are generated are “verified customer reviews”. This is a turnkey way for dealerships to leverage direct customer feedback to build review volume on Edmunds.com.

For dealerships, this new product not only increases the number and frequency of reviews on Edmunds.com but it also provides a more robust view of their car shoppers’ sales and service experiences. For dealership customers, the integration provides an easy, automated way to share their experience on Edmunds.com. For consumers in general, the additional volume of reviews gives them a more accurate sense of what they can expect if they choose to visit the dealership for sales or service.

“Digital Air Strike is pleased to partner with the top two dealership review sites, Edmunds.com and Cars.com,” said Alexi Venneri, Co-founder and Chief Executive Officer at Digital Air Strike, “And with 47% of car buyers stating review sites are the largest influencer in which dealership they select in their car buying process, this type of innovative technology is incredibly helpful for both consumers and dealerships.”

“The results are impressive! Within only a few months of getting this new integration we generated 21 new sales and service reviews on Edmunds.com alone and our star rating is five stars,” said Ryan Pesin, VP of Marketing at Ardmore Toyota, part of the Central Atlantic Toyota dealership region

“We are already seeing positive results for dealers and car shoppers with our new Digital Air Strike integration,” said Mike Grave, Executive Director of Business Development of Edmunds.com, “As the leading site for car shoppers and as a company that values innovation and transparency, we appreciate the many benefits being created by this application of our API.”

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Digital Air Strike Launches Microsoft Windows 8.1 Social Media App for Auto Dealers


Sunnyvale, Calif. – Digital Air Strike, an automotive social media, online reputation and lead-response company, launched its Microsoft Windows 8.1 app, now available for use on Microsoft Surface tablets and all Windows 8.1 devices. The app is the first of its kind for the Windows 8.1 platform, and was created specifically for automobile dealers looking to better manage their social footprint and online presence.

It was built as a native app leveraging the Windows 8.1 platform, and it is able to deliver an at-a-glance view of all social and review activities for a dealership. Features including the ability to see survey statistics on an individual employee level, and information immediately on the first screen without the need to click through multiple screens.

“We are very pleased with the Microsoft Windows 8.1 platform and our dealers benefit from the new app by managing their social media and online reputation in real-time, right down to the employee level,” said Alexi Venneri, co-founder and CEO.

Other product features include:

  • Breaking News – Real-time alerts keep dealers updated on social media and review site trends and changes.
  • Recent Activity – Alerts and tracking for all recent social media activity is available for quick reference to better understand prospect and customer social engagement.
  • Online Reviews – Dealers are alerted to all online reviews and can take action to respond to customers instantly, increasing customer satisfaction and engagement. The app monitors and proactively manages over 20 review sites including the top five auto review sites: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local.
  • Survey Stats – Dealers have the ability to survey sales and service customers daily to get instant feedback. This information is incredibly helpful to improve operations and respond to customers by phone, text or email, right from the app.

The Digital Air Strike social media app is also available for iPhone, iPad and Android devices. The app is available at no cost for all social media clients of Digital Air Strike.

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Digital Air Strike Announces the Winners of the 2nd Annual Social Media and Reputation Awards


Sunnyvale, Calif. – Digital Air Strike, a full-service social media, reputation management and lead response company in the automotive industry, announced the winners of the 2nd annual Social Media and Reputation Awards at the National Automobile Dealers Association (NADA) convention in New Orleans, Jan. 25, 2014.

The Social Media and Reputation Awards showcase auto dealers’ and manufacturers’ social media performance, and recognize the best-in-class marketers on the social Web. Data for the awards was compiled from Digital Air Strike dealership clients’ Facebook Insights, the top five review sites (as ranked by car buyers in the 2013 Automotive Social Media and Online Reputation Trends Study: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local), and monitoring social Web mentions/YouTube views.

“It is exciting to see the growth in social media marketing and review site activity over the past twelve months. This is the second year that we have accumulated the data for the Automotive Social Media and Reputation Awards and we are extremely impressed at how many of the nation’s dealerships and OEMs are leveraging the benefits of using sites such as Facebook, Yelp and YouTube in their marketing mix,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “Our team at Digital Air Strike work personally with every one of our individual dealerships and OEM groups to ensure that they maximum their on-line exposure by staying engaged with their consumers, managing their social reputation, and ultimately selling more automobiles.”

The 2013 ‘Individual Dealer’ winners are:

Best Facebook Contest & Ads Campaign
This award recognizes an individual dealer with the best Facebook advertising performance, and who has created the most engaging dialogue with its fans. Contestants were ranked in five categories: click through rate, cost per click, cost per impression, cost per Like and cost per action.

  • Platinum Award Winner: Bob Stall Chevrolet
  • Gold Award Winner: Anchorage Chrysler Dodge Jeep Ram

Best Reputation
This award demonstrates superior reputation management performance across the top five online review sites, and measured effectiveness at driving Web traffic from these review sites to the dealership Web site. The total number of ratings and scores in 2013 were collected to create an aggregate score. Dealers needed at least 100 reviews to qualify, must have 10+ reviews from each key review site (Cars.com, Edmunds, Google+ Local, Yahoo Local, Yelp), and must have 100+ customer surveys completed.

  • Platinum Award Winner: Paradise Chevrolet Cadillac
  • Gold Award Winner: Norm Reeves Honda Superstore

Customer Sales Satisfaction
This award goes to the dealer that has customers who have provided overwhelmingly positive feedback regarding their car buying experience. To qualify, a dealer must have over 100 customer surveys completed, and 90% of all submitted sales surveys are 4 – 5 star ratings.

  • Platinum Award Winner: Karl Chevrolet
  • Gold Award Winner: Al Serra Chevrolet

Customer Service Satisfaction
This award goes to the dealer that has customers who have provided overwhelmingly positive feedback regarding their car servicing experience. To qualify, a dealer must have over 100 customer surveys completed, and 90% of all submitted service surveys are 4 – 5 star ratings.

  • Platinum Award Winner: Bob Brown Chevrolet
  • Gold Award Winner: Milton Ruben Toyota

Greatest Local Facebook Reach
This award recognizes the dealer with the greatest local reach and largest in-market fan base within a 50-mile radius.

  • Platinum Award Winner: Paragon Honda
  • Gold Award Winners: Sutton Ford Lincoln Mercury & Peters Auto Mall

Increase In Facebook Likes and Engagement
This award showcases the best single auto dealer performance using Facebook as an effective marketing tool. Qualifications included at least 1000 Fans by the end of 2013, and Liker growth exceeding 5000 Likers.

  • Winner: Merced Toyota

Most Improved Social Media Reputation
This award demonstrates superior reputation management performance across the top five online review sites, and measured effectiveness at driving Web traffic from these review sites to the dealership Web site. The winner must have reviews posted to 4 out of 5 review sites, and must have shown an increase in ratings on 4 out of 5 review sites.

  • Winner: Tim Lally

Most Positive Yelp Page Actions
This award recognizes the dealer that has leveraged the popularity of Yelp to drive dealership interest and traffic. To qualify the dealers must have at least a 4 star rating, at least 500 customer leads, and at least 2,000 page views.

  • Winner: Hyundai Serramonte

The 2013 ‘Auto Manufacturer’ winners are:

Highest Average Star Rating
This award recognizes the auto manufacturer that has the highest positive reviews in 2013.

  • Winner: General Motors

Highest Average Yelp Rating
This award recognizes the auto manufacturer that has leveraged the popularity of Yelp to drive dealership interest and traffic. To qualify the OEM must have at least 50 stores available to review, and at least 3,000 reviews in 2013.

  • Winner: Hyundai

Most Positive Reviews Per Store
This award goes to the auto manufacturer with the highest positive reviews per store, and who has at least 1,500 positive reviews in 2013.

  • Winner: Honda

Best Sales Survey Rating
This award goes to the auto manufacturer that has at least 8,000 customer sales surveys complete, and has customers who have provided overwhelmingly positive feedback regarding their car buying experience.

  • Winner: General Motors

Best Service Survey Rating
This award goes to the auto manufacturer that has at least 8,000 customer service surveys complete, and has customers who have provided overwhelmingly positive feedback regarding their car buying experience.

  • Winner: Hyundai

Biggest Increase in Engaged Likers
This award showcases the auto manufacturer with the best performance using Facebook as an effective marketing tool. To qualify for this award, OEM must have at least 50 stores available to review, and Likers must be engaged – at least 500 “people talking about this” per dealer.

  • Winner: Ford

Most Popular Automotive Viral Ad
This award goes to the auto manufacturer that created an ad that generated the greatest traffic on YouTube in 2013.

  • Winner: Volvo

Most Popular Automotive Viral Ad Series
This award goes to the auto manufacturer that created an ad series that generated the greatest traffic on YouTube in 2013.

  • Winner: Dodge

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