Tag Archive | "Digital Air Strike"

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads


SCOTTSDALE, Ariz. — Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. The findings are part of the social media firm’s 2018 Mystery Shop Study, which was conducted over a four-month period and included leads submitted on a dealers’ websites and through Facebook’s Messenger app.

While the remaining 66% of dealers did respond to the test leads submitted, Digital Air Strike noted that industry best practices indicate that a customer is three times more likely to visit the dealership when a lead is responded to within 10 minutes.

“We wanted to get a better understanding of how dealers truly respond to leads,” said Alexi Venneri, co-founder and CEO of Digital Air Strike. “The results reveal a tremendous opportunity for dealerships and manufacturers to improve their lead responses, including increased use of Facebook Messenger combined with the power of Facebook Marketplace, and to leverage more engagement tools such as financing calculators, vehicle photos/video and after-hours quoting tools that can bridge the gaps we found in automotive consumer interactions.”

As part of its mystery-shop, the social media firm sent tested dealers a specific vehicle request that included questions that required specific answers. The top dealership ranked by OEM that responded with the information requested and did so within 15 minutes included Fiat at 34%; Toyota at 20%; Mercedes at 18%; Ford at 17%; and BMW at 16%. The average time across all stores and all OEMs to respond to a lead was more than 24 hours, with some dealers taking up to four days to respond. Additionally, only 36% of dealers shopped responded to requests submitted afterhours.

“This potentially represents lost business as multiple manufacturers have stated that up to 40% of all consumer leads are submitted when dealerships are closed,” the firm noted in its press release. “Consumers are shopping after work when no one is at the dealership to respond; however, there are innovative tools that can provide intelligent responses to consumers even after hours.”

The mystery-shop also revealed that 64% of dealerships didn’t respond to leads on Facebook Messenger, which 1.3 billion consumers use as a direct line to reach business. Making that connection even more relevant is Facebook Marketplace, which allows pre-owned vehicle inventory to automatically be showcased to consumers closest to dealerships.

“Whether it is a lack of knowledge or ability to leverage this powerful tool, many dealers are missing sales if they don’t respond to consumers on Facebook,” the firm noted. “Consumer use of Facebook Messenger is exploding and, according to Facebook, “autos” is one of the most popular categories on Facebook Marketplace with millions of Americans looking at vehicles each day.”

According to study results, only 25% of dealerships provided pre-owned vehicle options, and only 15% provided additional new-vehicle options. That means that 85% of dealerships are missing the opportunity to give customers options that may be better suited to their budgets.

“According to multiple industry sources, up to 45% of all consumers end up purchasing a different vehicle than the one they originally inquire about, so providing multiple vehicle choices in a response to a consumer has been shown to increase the chances of closing a deal with that consumer,” Digital Air Strike noted.

Additionally, 53% of dealerships shopped by the social media firm did not respond with a price or any vehicle information despite requests for that information. And only 31% of those that did provided included lease and rebate information.

As for content included in dealers’ responses, only 19% included vehicle photos and only 1% included video in their response. The firm pointed to findings in its sixth annual Automotive Social Media Trends Study as evidence that content does matter, with 48% of car buyers saying a faster and more detailed response that includes actual vehicle photos and video would make them buy from one dealership over another.

Posted in Auto Industry NewsComments (0)

ADT Names 2016 Dealers’ Choice Award Winners


TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”

The 2016 Dealer’s Choice Awards winners are:

New-Vehicle Lead

Used-Vehicle Lead

  • Diamond: Autotrader
  • Platinum: Cars.com
  • Gold: CarsDirect

Special Finance Lead

  • Diamond: CarsDirect
  • Platinum: DealerLink
  • Gold: Auto Credit Express

Digital Marketing

  • Diamond: Digital Air Strike
  • Platinum: ELEAD1ONE
  • Gold: eBizAutos

Website Provider

  • Diamond: eBizAutos
  • Platinum: VinSolutions
  • Gold: Dealer.com

Chat Provider

  • Diamond: ActivEngage
  • Platinum: Client~ConneXion
  • Gold: Contact At Once!

Mobile Media

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer Synergy

Social Media Management

  • Diamond: Ally
  • Platinum: Naked Lime
  • Gold: DealerClickz

Reputation Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: CDK Global
  • Gold (tie): DealerRefresh
  • Gold (tie): DMEautomotive

Direct Mail

  • Diamond: ProMax Unlimited
  • Platinum: Action Integrated
  • Gold: Strategic Marketing

Virtual BDC

  • Diamond: ELEAD1ONE
  • Platinum: DealerStrong

Online Inventory Listing Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: eBizAutos
  • Gold: Auction123

Inventory Management

  • Diamond: Dealertrack
  • Platinum: vAuto
  • Gold: FirstLook Systems

Hiring and Recruitment

  • Diamond: GSFSGroup
  • Platinum: Hireology

Sales Training

  • Diamond: Ziegler SuperSystems
  • Platinum: Ally
  • Gold: Joe Verde Group

Internet Training

  • Diamond: Dealer.com
  • Platinum: Dealer Synergy
  • Gold: Ally

Compliance Training

  • Diamond: American Financial & Automotive Services (AFAS)
  • Platinum: United Development Systems Inc. (UDS)
  • Gold: Mosaic Compliance Services

F&I Training

  • Diamond: United Development Systems Inc. (UDS)
  • Platinum: American Financial & Automotive Services (AFAS)
  • Gold: Reahard & Associates

Special Finance Training

  • Diamond: DealerStrong
  • Platinum: NCM Associates
  • Gold: Ally

Fixed Ops Training

  • Diamond: DealerPro Service Solutions
  • Platinum: CDK Global
  • Gold: The Cardone Group

F&I Products

  • Diamond: IAS
  • Platinum: RoadVantage
  • Gold: National Auto Care

Service Contract

  • Diamond: CNA National
  • Platinum: Protective Asset Protection
  • Gold: AUL Corp.

Service Contract Reinsurance

  • Diamond: Portfolio
  • Platinum: GSFSGroup
  • Gold: CNA National

F&I Desking Software

  • Diamond: ProMax Unlimited
  • Platinum: Reynolds and Reynolds
  • Gold: Dealertrack

F&I Technology

  • Diamond: F&I Express
  • Platinum: MaximTrak
  • Gold: StoneEagle

CRM 

  • Diamond: ProMax Unlimited
  • Platinum: ELEAD1ONE
  • Gold: Reynolds and Reynolds

DMS 

  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: Auto/Mate

Data Mining

  • Diamond: ELEAD1ONE
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert

Online Auction for Purchasing Inventory

  • Diamond: Manheim
  • Platinum: SmartAuction
  • Gold: ADESA

Traditional Auction

  • Diamond: Manheim
  • Platinum: ADESA

Prime Captive Finance Company

  • Diamond: GM Financial
  • Platinum: Honda Financial Services
  • Gold: Toyota Financial Services

Prime Non-Captive Finance Company

  • Diamond: Ally
  • Platinum: Chase
  • Gold: Wells Fargo

Subprime Finance Company

  • Diamond: Wells Fargo
  • Platinum: Regional Acceptance
  • Gold: Capital One

Biweekly Payments

  • Diamond: U.S. Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: Economic Advantages Corp. (EAC)

More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

For sponsorship opportunities, contact David Gesualdo via email hidden; JavaScript is required or at (727) 947-4027.

Posted in Auto Industry NewsComments (0)

Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements to Drive Quality Leads for Dealers


SCOTTSDALE, Ariz. – Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities. Through the referral agreements, the DAS Response Logix® Smart QuoteT lead response and prospect nurturing solution will be easily accessible and integrated into Dealertrack’s Dealer.com digital marketing solution and Payment DriverT.

Digital Air Strike joins a premier group of market leaders as part of Dealer.com’s Certified Provider Program. To qualify for the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.

Dealertrack’s PaymentDriver, which was licensed from Dealertrack by DAS, is a state-of-the-art monthly payment calculator for dealerships. The integration makes click-of-the-mouse vehicle pricing immediately available inside Digital Air Strike’s Smart Quote — the core product in its Response Logix lead response and prospect nurturing solution.

Dealertrack’s PaymentDriver will drop into the Response Logix Smart Quote microsite and automatically display side-by-side lease and finance offers that conveniently factor in OEM, lender and regional rebates and incentives to ensure the consumer is getting the best lease or financing payment available.

Additional features and benefits include

  • Provide current APR rates from lenders you select
  • VIN-specific residuals are included
  • Lender and manufacturer rebates and incentives are applied
  • Include your dealership reserve and rate mark-up

“Leveraging Digital Air Strike’s Response Logix with our Dealer.com digital marketing and PaymentDriver solutions gives us a uniquely powerful means of targeting and generating quality leads for automotive retailers,” said Brian Green, Sr. Director, Corporate Business Development, Dealertrack Technologies. “Our Certified Provider Program assures our clients that the specialized partners we are integrating into our technologies are well-vetted, best-of-class products. We look forward to the added value Digital Air Strike will bring to our overall solution.”

“Digital Air Strike has won market share the hard way over the past half dozen years,” said Thom Brodeur, COO, Digital Air Strike. “We’ve done it one rooftop at a time. These complementary and parallel initiatives with Dealertrack allow us to accelerate our go-to-market efforts through partners who lead their markets. It also allows us to provide a larger universe of auto dealers access to the industry’s most ROI-conscious-and-measurable lead response solutions to sell and service more cars.”

Posted in Auto Industry NewsComments Off on Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements to Drive Quality Leads for Dealers

Digital Air Strike Named to the Inc. 500|5000 List of America’s Fastest Growing Private Companies


SCOTTSDALE, Ariz.- Digital Air Strike, one of the nation’s leading automotive social media, online reputation and lead-response companies, announced today that Inc. magazine has named it as one of the Top 5000 Fastest-Growing Private Companies in the country. Based on a three-year growth rate of 313 percent, Digital Air Strike ranked #1 in revenue/#5 in growth for Arizona-based companies in the advertising and marketing category, #12 fastest-growing among all companies in Scottsdale, #20 fastest-growing among all companies in the San Jose Region and #1372 fastest-growing nationwide for all companies overall.

“We are honored to be ranked as one of the country’s fastest-growing companies,” said Alexi Venneri, Co-founder and CEO of Digital Air Strike. “Thanks to the tremendous support of our clients, we have created innovative social media solutions and lead response technology that transforms the way dealerships engage with prospects and customers.”

The 2014 Inc. 500|5000 list of fastest growing companies represents an exclusive ranking of the nation’s fastest-growing private companies, and includes a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

The list is ranked according to percentage revenue growth when comparing 2010 to 2013. To qualify, companies must have been founded and generated revenue by March 31, 2010; and they had to be U.S.-based, privately held, for profit, and independent — not subsidiaries or divisions of other companies. This year’s list is the most competitive crop in the list’s history. The companies including on the Inc. 5000 list have an aggregate revenue is $211 billion, generating 505,000 jobs over the past three years. Complete results, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“What surprises me, is the sheer variety of the paths our entrepreneurs take to success, thematically reflecting how our economy has evolved,” says Inc. President and Editor-In- Chief Eric Schurenberg. “This year there are far more social media and far fewer computer hardware businesses than there were, say, six years ago. But what doesn’t change is the fearsome creativity unleashed by American entrepreneurship.”

Posted in Auto Industry NewsComments Off on Digital Air Strike Named to the Inc. 500|5000 List of America’s Fastest Growing Private Companies

Digital Air Strike Announces First-of-its-Kind Integration with Edmunds.com


Scottsdale, AZ – Digital Air Strike, the nation’s leading automotive social media, online reputation and lead-response company, today announced yet another new partnership with a top review site – Edmunds.com – a leading car-shopping website with the goal of “making car buying easy.”

This new partnership leverages Digital Air Strike’s exclusive survey technology to integrate with Edmunds.com to seamlessly allow dealerships to turn consumer survey feedback into public reviews on Edmunds.com. Digital Air Strike now has survey integration with the top two dealership review sites, Edmunds.com and Cars.com, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.

This integration is available exclusively through Digital Air Strike’s Review Surge 3.0 solution, which automatically generates a survey after a customer buys or services a vehicle at a dealership. The dealership’s Dealer Management System (DMS) triggers a survey with the option of seamlessly leaving customer feedback on Edmunds.com once their feedback successfully passes Edmunds.com moderation process, ensuring reviews that are generated are “verified customer reviews”. This is a turnkey way for dealerships to leverage direct customer feedback to build review volume on Edmunds.com.

For dealerships, this new product not only increases the number and frequency of reviews on Edmunds.com but it also provides a more robust view of their car shoppers’ sales and service experiences. For dealership customers, the integration provides an easy, automated way to share their experience on Edmunds.com. For consumers in general, the additional volume of reviews gives them a more accurate sense of what they can expect if they choose to visit the dealership for sales or service.

“Digital Air Strike is pleased to partner with the top two dealership review sites, Edmunds.com and Cars.com,” said Alexi Venneri, Co-founder and Chief Executive Officer at Digital Air Strike, “And with 47% of car buyers stating review sites are the largest influencer in which dealership they select in their car buying process, this type of innovative technology is incredibly helpful for both consumers and dealerships.”

“The results are impressive! Within only a few months of getting this new integration we generated 21 new sales and service reviews on Edmunds.com alone and our star rating is five stars,” said Ryan Pesin, VP of Marketing at Ardmore Toyota, part of the Central Atlantic Toyota dealership region

“We are already seeing positive results for dealers and car shoppers with our new Digital Air Strike integration,” said Mike Grave, Executive Director of Business Development of Edmunds.com, “As the leading site for car shoppers and as a company that values innovation and transparency, we appreciate the many benefits being created by this application of our API.”

Posted in Auto Industry NewsComments (0)

Digital Air Strike Launches Microsoft Windows 8.1 Social Media App for Auto Dealers


Sunnyvale, Calif. – Digital Air Strike, an automotive social media, online reputation and lead-response company, launched its Microsoft Windows 8.1 app, now available for use on Microsoft Surface tablets and all Windows 8.1 devices. The app is the first of its kind for the Windows 8.1 platform, and was created specifically for automobile dealers looking to better manage their social footprint and online presence.

It was built as a native app leveraging the Windows 8.1 platform, and it is able to deliver an at-a-glance view of all social and review activities for a dealership. Features including the ability to see survey statistics on an individual employee level, and information immediately on the first screen without the need to click through multiple screens.

“We are very pleased with the Microsoft Windows 8.1 platform and our dealers benefit from the new app by managing their social media and online reputation in real-time, right down to the employee level,” said Alexi Venneri, co-founder and CEO.

Other product features include:

  • Breaking News – Real-time alerts keep dealers updated on social media and review site trends and changes.
  • Recent Activity – Alerts and tracking for all recent social media activity is available for quick reference to better understand prospect and customer social engagement.
  • Online Reviews – Dealers are alerted to all online reviews and can take action to respond to customers instantly, increasing customer satisfaction and engagement. The app monitors and proactively manages over 20 review sites including the top five auto review sites: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local.
  • Survey Stats – Dealers have the ability to survey sales and service customers daily to get instant feedback. This information is incredibly helpful to improve operations and respond to customers by phone, text or email, right from the app.

The Digital Air Strike social media app is also available for iPhone, iPad and Android devices. The app is available at no cost for all social media clients of Digital Air Strike.

Posted in Auto Industry NewsComments (0)