Tag Archive | "CRM"

CDK Global to Acquire ELEAD1ONE


HOFFMAN ESTATES, Ill. and ATLANTA — CDK Global Inc. today announced it has entered into a definitive agreement to acquire ELEAD1ONE. The value of the transaction, which was unanimously approved by CDK’s board of directors, was not disclosed.

The deal was first reported on Sunday by The Banks Report, which described the acquisition as checking off “several boxes for CDK while filling a big product hole — a viable integrated CRM platform with significant market share.” According to CDK’s press release, ELEAD1ONE works with approximately 4,000 auto dealership across North America.

“As we looked at how best to rapidly address the needs of dealers in today’s evolving marketplace, we determined that ELEAD1ONE’s centerpiece CRM offering a fully integrated suite of layered applications fit well with our diversified product offerings,” said Brian MacDonald, president and CEO of CDK Global. “In addition, ELEAD1ONE’s well-regarded customer service capabilities will complement our focus on delivering an outstanding experience to its dealer customers. We look forward to helping dealers deliver a great customer experience with our combined products and services.”

ELEAD1ONE’s automotive customer relationship management (CRM) software and call center solutions enable seamless interaction between sales, service and marketing operations to provide dealers with a customer acquisition and retention platform. According to The Banks Report, CDK is acquiring a company with annual revenue of more than $100 million.

“ELEAD1ONE dealers demand superior performance from the most advanced and integrated CRM software solution in the automotive industry,” said ELEAD1ONE Founder and CEO Hugh Hathcock. “Recognized as a clear industry leader, ELEAD1ONE has consistently developed and delivered powerful cutting-edge dealer solutions, combining CRM with our successful ELEAD1ONE Contact Center, and Fixed Ops platform.”

Judy Hathcock, founder and president of ELEAD1ONE, added, “Together with CDK, the integrated companies will leverage vast resources to continue to invest in state-of-the-art information technology, innovative software application development, and highly effective communication platforms that emphasize superior user experiences with significant measurable ROI and reporting. Together we remain dedicated to focusing on innovation, support, and delivering the highest quality technology, products, and services.”

According to The Banks Report, the deal was submitted to the Federal Trade Commission several days ago and should close within a month following a regulatory review. The FTC halted CDK Global’s acquisition of Auto/Mate this past March. The media out said it does not believe federal regulators will block this transaction.

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Auto/Mate Integrates DMS With Oplogic’s Dealer Operator


ALBANY, N.Y. — Auto/Mate Dealership Systems’ dealer management system is now fully integrated with Oplogic’s Dealer Operator CRM solution. Dealers using both offerings will benefit from the increased sales and operations intelligence shared in real time between the two systems.

“Oplogic offers a comprehensive product suite to manage leads and customer contacts to increase sales; including CRM, desking, equity mining, call tracking, ILM, compliance and direct marketing,” said Mike Esposito, president and CEO of Auto/Mate.

Auto/Mate designed its Open/Mate program using open standards to provide an affordable integration experience for third-party vendors. The more vendors that integrate with each other, the greater cost savings dealerships are able to achieve.

“We’re happy our customers have choices when it comes to dealership management system (DMS) providers,” said John Parent, president of Oplogic. “Auto/Mate’s DMS is one of the best choices for software and support, and their integration program is relatively inexpensive, so we can pass those cost savings and efficiencies directly to our dealership clients.”

Auto/Mate is a DMS vendor servicing 1,350 dealerships, including large auto groups and single-store franchises. For more information, visit www.automate.com.

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CRM Usage a Struggle for Average Dealerships, Study Shows


MISSION, Kan. — A recent study co-released by VinSolutions and DealerKnows analyzed customer relationship management (CRM) software usage at dealerships and found some notable differences between average and best-in-class dealers.

The two firms found that effective CRM usage is tied to overall dealership success, but that the average dealership struggles to use its CRM effectively in several key areas. One of the areas that saw the biggest disparity between the average dealer and a best-in-class was in the automated reporting.

The firms found that 83% of best-in-class dealers received regular automated reports from their CRM; for average dealerships, the number fell to 44%.

“At VinSolutions, we’ve always believed that the CRM is the most important piece of technology for the modern dealership,” said Mark Vickery, senior director of performance management at VinSolutions. “This study proves that using the CRM well is essential for dealers’ success. Although many dealers still have some work to do to get the most value out of their system, we hope this research will be the inspiration they need to start using their CRM more effectively.”

Among other findings, the firms found best-in-class dealers replied to emails sent through their CRM 18% of the time, while average dealers replied 11% of the time. Average dealers were also found to set less appointments per day than best-in-class dealerships, which, according to the firms, led to fewer opportunities, missed customer connections and lower profit.

The full report can be found here.

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Traffic Control’s Product Suite Now Available Through Auto/Mate’s DMS


ALBANY, N.Y. — Auto/Mate announced this week plans to integrate Traffic Control’s customer relationship management (CRM), internet lead management (ILM) and employee activity management (EAM) systems into its own dealership management system (DMS).

The integration, officials claimed, should deliver enhanced sales, lead and productivity management capabilities to users of both Auto/Mate and Traffic Control solutions.

“Traffic Control’s employee activity management system takes CRM and ILM functionality to another level, because it gives dealership employees both a destination and directions on how to get there,” said Mike Esposito, president and CEO of Auto/Mate Dealership Systems. “Employees are assigned specific tasks so their productivity has a purpose, instead of just doing busywork that doesn’t get results.”

According to Traffic Control Founder Brendan Hurley, users of both companies’ solutions should not expect to see higher costs for the products due to the integration of their systems.

“Auto/Mate’s integration process is very affordable which is great because we don’t have to pass high integration and certification costs through to our dealer customers,” Hurley said. “We share Auto/Mate’s roots: we are car people. The familiarity and ease that dealers experience using Auto/Mate is shared by Traffic Control users.”

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DealerPeak Chooses Flick Fusion for Video Marketing


URBANDALE, Iowa — Flick Fusion was chosen as the preferred video marketing provider for DealerPeak’s full system CRM, website and desking solutions, the company announced, reported by F&I and Showroom.

Dealerships using DealerPeak solutions will have the option to access the Flick Fusion video marketing platform as part of the deal. Dealers will be able to use Flick Fusion’s analytics to track video performance and user behavior from within the DealerPeak CRM.

“Many dealers like the idea of having videos but without fully integrated analytics, it’s difficult to track and compare views, clicks, leads and appointments in the same way other marketing analytics can be measured,” said Brian Cox, president and CEO of Flick Fusion. “Our API communicates with DealerPeak’s system, providing a richer video experience for the user and information for the CRM so the dealer can literally see who is watching what.”

When a dealership uploads video or chooses to use stock footage from the Flick Fusion platform, custom-branded videos are automatically created and distributed across dozens of websites including the dealership’s Facebook inventory page, YouTube channel and third-party listing sites. Analytics is not limited to just a dealer’s website and will be available from every distribution point within the CRM.

“Having video translates into more consumer engagement, better conversion ratios and longer site visit time,” said Jock Schowalter, president of DealerPeak. “It’s becoming one of the must-have components of a good website.”

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A1 Software Announces Mobile Focused CRM


SAN JOSE, Calif. — A1 Software Group announced its new dealership CRM, Selly, a mobile focused, lightweight CRM for automotive sales. Selly is designed for small to medium sized dealerships and was initially distributed as a mobile app.

“The majority of vendors have built complicated systems that have been selling for years with minimal updates and modernization,” said Zach Klempf, CEO of A1 Software Group. “Selly for Automotive will have a simple SaaS pricing structure at a fraction of the cost of other dealership CRM tools.”

Selly automates much of the data entry process by using social media integration and is accessible through the cloud or offline. Because of the mobile nature of the software, the CRM can be used while out in the lot. It is also localized in nine different languages to cater to bilingual sales reps.

A1 is currently looking for small and medium sized dealerships to participate in the beta test for Selly. In order to participate in the program, visit SellyDealer.com.

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