Tag Archive | "Cal-Tex Protective Coatings"

Sandra Moore Named to Director of Marketing at Cal-Tex Protective Coatings


Cal-Tex Protective Coatings, Inc. a provider of premium aftermarket products to the automotive industry, named Sandra Moore to the position of Director of Marketing. In this capacity, Moore will have responsibility for marketing and advertising efforts for the Cal-Tex’s product portfolio.

Previously with General Motors as the Director of Marketing for Buick and GMC, Ms. Moore led the strategy and execution of advertising and experiential activities to increase opinion, consideration and purchase for the Buick and GMC brands.

Ms. Moore held several marketing and operational management positions with General Motors, including Director of Customer Experience, Zone Manager and Regional Marketing Manager for Cadillac.

Ms. Moore has a track record of success in the automotive business with an eye for adopting new marketing trends.

Ms. Moore holds a BS in Advertising from the University of Texas in Austin. She also holds an MBA in Marketing from Loyola University, Illinois.

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An Interview with Gary Osborn


In 1983, Gary Osborn, executive vice president of revenue, Cal-Tex Protective Coatings, opened the doors to his new business, formed in partnership with Ronald Rago, whom he had originally met while serving in the Navy. The two friends owned similar businesses selling undercoating products to dealers in two different states, and decided to pool their efforts. In 2006, the company formed an Employee Stock Ownership Plan (ESOP), and is now 100 percent employee-owned.

Through the years, the company acquired additional chemical formulas that became the basis for new internal and external coating products. Today, the company features a wide range of different products, and sells to thousands of dealers nationwide.

“Today we manufacture more than 28 different automotive chemical products both for the ancillary aftermarket industry as well as proprietary products that are provided to new car make-ready departments,” said Osborn.

In fact, what Osborn is most proud of right now is the company’s newest product line. It is an eco-friendly line, specifically developed by Cal-Tex to meet the new requirements for water-based automotive sealants. He noted that the product line has been “enthusiastically accepted” by the marketplace, and he believes it sets a new standard for the combination of protection and easy application along with environmental sustainability. This new eco-friendly line offers exterior paint protection in a “spray on” format that reduces application time by two thirds.

The company Osborn helped to build – and still participates in running today, despite Rago retiring in 2006 – still holds true to its original values.: compassion, humility, integrity, forgiveness and teamwork are the cornerstones of the company, with everything else flowing out from there.

“I believe every manufacturer or agent representative needs to develop, foster and pursue an emotional connection with their customer relationships and with their product offerings,” said Osborn. “Our connection with the agent, dealer and the consumer needs to be an experience, not just another sale.”

Moving Forward into the Future
To continue growing the company, Osborn believes that sticking to the core values his company was founded on is an important part of the puzzle, but he also is keeping an eye on the current issues, and making sure he is educated about them.

“Today’s issues in the automotive aftermarket industry are complex,” he noted. “First, there are issues that are out of our control, such as lender flexibility, Federal and State compliance challenges; and finally the CFPB. Probably the biggest challenge in the immediate to midterm is going to be the CFPB. Any manufacturer or automotive agency should be well advised and educated on the new compliance regulations, as well as obtain good council moving forward.”

He believes that the industry will continue to change – he has watched it happen over the past several years already, and he does not believe that will stop any time soon. Agents, in particular, he believes need to be on top of the changing landscape, and nimble enough to reinvent themselves as those changes occur.

“From 2006 through 2010, we saw a large number of small agent representatives leave the industry because of the economy and the lack of infrastructure,” said Osborn. “The agent representatives that made it through those times are now doing well and growing. Just providing a suite of products and providing income development in the future is not going to be enough to get ahead of the pack, however.”

He went on to note that patience and relationships are every agent’s greatest tools. Having the patience to cultivate relationships, rather than looking to rush in for a quick sale, is the only strategy he believes will lead to long-term success.

“Find that one thing that you can provide in your dealer relationships that no one else could possibly do, and then determine how to be the best at it in the world,” Osborn said. “Find your niche; don’t try to be like everyone else. Learn how to develop that emotional connection with your customers, and make sure building relationships is your priority.”

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Cal-Tex Makes Executive Management Changes


Schertz, Texas – Cal-Tex Protective Coatings promoted Tim Akard to vice president of sales. A 35-year industry veteran, Akard is a former Ford dealer, and served on the Ford National Dealer Council, and his experience includes serving on the Board of Directors for the Texas Auto Dealers Association. He began his career with Ford Motor Credit, and has additional experience with the design and administration of self-insured and reinsured products and services for franchised car dealers.

Cal-Tex also announced that Gary Osborn, co-founder and director, will be taking on the position of executive vice president of revenue development. He will be working on the development of new programs and products for Cal-Tex, as well as opportunities in the overseas markets. He will also be looking for strategic partners for the creation of relevant bundled products, in addition to pursuing acquisition opportunities.

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Cal-Tex Hires Akard As Senior Director of Market Development


Cal-Tex Protective Coatings Inc. hired Tim Akard as senior director of market development. He is a former Ford dealer and past member of the Ford National Dealer Council, and comes to Cal-Tex as an active, licensed insurance agent, who has specialized in developing and administering self-insured programs for individual dealerships and large dealership groups. Since 2008, he has managed the TADA (Texas Auto Dealers Association) Self Insurance Group, a self-funded worker’s compensation group owned by Texas dealers.

“I’m excited about the opportunity to join a company with a well-defined culture and double digit growth,” said Akard. “I’m looking forward to making a contribution to the future strategic goals of Cal-Tex.”

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Cal-Tex Hires Bart Carpenter as Executive Director of Sales and Training


Schertz, Texas – Cal-Tex Protective Coatings hired Bart Carpenter as Executive Director of Sales and Training. He will be responsible for leading and training the Cal-Tex sales force and for creating the premier programs that make Cal-Tex a leader in the automotive aftermarket industry.

Carpenter, who brings more than 25 years of industry experience, will work out of the company’s headquarters here, and will report to Gary Osborn, Executive Vice President of Sales and Revenue Development. Carpenter most recently served as the Director of Training and Consulting with GSFS Group in Houston. Prior to that, he was an independent consultant, and has served other organizations in the capacity of sales, training and management roles.

“I am excited to join an employee-owned company like Cal-Tex, where the employee owners are dedicated to the “Total Customer Experience,” said Carpenter.

Bart Carpenter

Bart Carpenter

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