Tag Archive | "Autotrader"

Autotrader: 48% of Car Buyers Choose In-Vehicle Tech Over Brand, Body Style


ATLANTA — Nearly half of consumers (48%) prioritize in-vehicle technology over brand and body style, according to the 2017 Autotrader Car Tech Impact Study.

Released on Sunday at the 2017 North American International Auto Show, the report showed a growing number of consumers believe certain safety technologies, including blind-spot detection and forward collision warning, should come standard on all vehicles in the United States. Convenience and entertainment options also ranked high on consumers’ preferred list of technology features.

“Technology has become the deciding factor for car buyers selecting a vehicle,” said Michelle Krebs, Autotrader senior analyst. “Automakers must deliver innovative features or risk consumers looking elsewhere.”

The study also shows that 56% of car shoppers have done their research and know exactly what in-vehicle technology they are interested in before they visit a dealership. Younger car buyers, 18- to 34-year-olds in particular, are generally more tech savvy and are less willing to compromise on the features they want.

Additionally, 70% of respondents noted they would consider paying more for driver-assist technology such as blind-spot monitoring or adaptive cruise control in their next vehicle purchase. However, 65% still have concerns over system failures with self-driving cars, roughly the same number as in 2016. In general, nearly two-thirds of respondents believe new technology has improved the way they drive.

The study also indicated experience with advanced, self-driving technologies will likely lead to quicker adoption: three out of four drivers who own a vehicle with these advanced technologies (adaptive cruise, collision warning, etc.) say it helps make them a better driver and feel safer.

“And yet, despite the appeal of advanced driver-assist and technology features, the study found that convenience and entertainment features such as voice commands and Wi-Fi are still more desired,” the company stated in its press release. “Connectivity systems such as a General Motors’ OnStar, Ford’s Sync and Toyota’s EnTune; advanced, adaptive navigation systems and technology that provides wireless device charging are all high on consumer’s want list. Regardless of age or comfort with technology, 53% of consumers expect vehicle technology to be every bit as robust as smartphone technology.”

Here are additional findings from the study:

  • Millennials Drive Demand: Millennial drivers are willing to pay more for the technology they want, with 55% of them expecting to spend an additional $2,600 to get desired tech features.
  • Parents Adopt Technology: Parents are twice as likely to purchase advanced safety features than non-parents (51% vs. 22%) and three times more likely to own a vehicle with autonomous features.
  • Trust in Autonomous Vehicle Technology Growing: Compared to 2016, consumers are growing more comfortable with the idea of giving up control to a self-driving vehicle. In fact, 49% of respondents indicated they’d give up control in exchange for some free time not driving or watching the road (up from 35% in 2016); 17% of respondents said they would use the time to catch up on work while 16% said they would play games, both up significantly from last year.
  • Autonomous Technology in Unexpected Situations: Consumers are also becoming more comfortable with how a self-driving vehicle would react in unexpected situations, such as encountering a deer in the road (42% of respondents are not concerned); interacting with non-self-driving vehicles (57%) and interacting with pedestrians or bicycles (56%), all up from 2016.

The study was conducted by KS&R Inc. in partnership with Research Now on behalf of Autotrader. The online survey includes responses from 1,020 U.S. vehicle owners aged 18 or older.

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ADT Names 2016 Dealers’ Choice Award Winners


TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”

The 2016 Dealer’s Choice Awards winners are:

New-Vehicle Lead

Used-Vehicle Lead

  • Diamond: Autotrader
  • Platinum: Cars.com
  • Gold: CarsDirect

Special Finance Lead

  • Diamond: CarsDirect
  • Platinum: DealerLink
  • Gold: Auto Credit Express

Digital Marketing

  • Diamond: Digital Air Strike
  • Platinum: ELEAD1ONE
  • Gold: eBizAutos

Website Provider

  • Diamond: eBizAutos
  • Platinum: VinSolutions
  • Gold: Dealer.com

Chat Provider

  • Diamond: ActivEngage
  • Platinum: Client~ConneXion
  • Gold: Contact At Once!

Mobile Media

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer Synergy

Social Media Management

  • Diamond: Ally
  • Platinum: Naked Lime
  • Gold: DealerClickz

Reputation Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: CDK Global
  • Gold (tie): DealerRefresh
  • Gold (tie): DMEautomotive

Direct Mail

  • Diamond: ProMax Unlimited
  • Platinum: Action Integrated
  • Gold: Strategic Marketing

Virtual BDC

  • Diamond: ELEAD1ONE
  • Platinum: DealerStrong

Online Inventory Listing Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: eBizAutos
  • Gold: Auction123

Inventory Management

  • Diamond: Dealertrack
  • Platinum: vAuto
  • Gold: FirstLook Systems

Hiring and Recruitment

  • Diamond: GSFSGroup
  • Platinum: Hireology

Sales Training

  • Diamond: Ziegler SuperSystems
  • Platinum: Ally
  • Gold: Joe Verde Group

Internet Training

  • Diamond: Dealer.com
  • Platinum: Dealer Synergy
  • Gold: Ally

Compliance Training

  • Diamond: American Financial & Automotive Services (AFAS)
  • Platinum: United Development Systems Inc. (UDS)
  • Gold: Mosaic Compliance Services

F&I Training

  • Diamond: United Development Systems Inc. (UDS)
  • Platinum: American Financial & Automotive Services (AFAS)
  • Gold: Reahard & Associates

Special Finance Training

  • Diamond: DealerStrong
  • Platinum: NCM Associates
  • Gold: Ally

Fixed Ops Training

  • Diamond: DealerPro Service Solutions
  • Platinum: CDK Global
  • Gold: The Cardone Group

F&I Products

  • Diamond: IAS
  • Platinum: RoadVantage
  • Gold: National Auto Care

Service Contract

  • Diamond: CNA National
  • Platinum: Protective Asset Protection
  • Gold: AUL Corp.

Service Contract Reinsurance

  • Diamond: Portfolio
  • Platinum: GSFSGroup
  • Gold: CNA National

F&I Desking Software

  • Diamond: ProMax Unlimited
  • Platinum: Reynolds and Reynolds
  • Gold: Dealertrack

F&I Technology

  • Diamond: F&I Express
  • Platinum: MaximTrak
  • Gold: StoneEagle

CRM 

  • Diamond: ProMax Unlimited
  • Platinum: ELEAD1ONE
  • Gold: Reynolds and Reynolds

DMS 

  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: Auto/Mate

Data Mining

  • Diamond: ELEAD1ONE
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert

Online Auction for Purchasing Inventory

  • Diamond: Manheim
  • Platinum: SmartAuction
  • Gold: ADESA

Traditional Auction

  • Diamond: Manheim
  • Platinum: ADESA

Prime Captive Finance Company

  • Diamond: GM Financial
  • Platinum: Honda Financial Services
  • Gold: Toyota Financial Services

Prime Non-Captive Finance Company

  • Diamond: Ally
  • Platinum: Chase
  • Gold: Wells Fargo

Subprime Finance Company

  • Diamond: Wells Fargo
  • Platinum: Regional Acceptance
  • Gold: Capital One

Biweekly Payments

  • Diamond: U.S. Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: Economic Advantages Corp. (EAC)

More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

For sponsorship opportunities, contact David Gesualdo via email hidden; JavaScript is required or at (727) 947-4027.

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