Archive | Small Business Tips

Social Media Might Be Causing Your Employees to Leave

Social media usually causes one of two different reactions in employers. It’s either seen as a productivity killer that saps an organization’s energy with frivolous time wasting activity or it’s seen as a collaborative tool that can bring employees closer together and lead to greater innovation, reports Inc. A recent study performed by Lorenzo Bizzi, … Read More »

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Why Etiquette Is More Than Saying Please

It’s been said that the test of good manners is the ability to put up pleasantly with bad ones. But in a world where in-your-face behavior is sometimes mistaken as a strength, it’s often hard to understand the rules of etiquette, reports Forbes. Etiquette. It’s a fussy word that almost defies definition. I grew up at a … Read More »

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3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes, reports Entrepreneur. Earlier this year, MarTech Today noted that there are more than 5,000 platforms available to help businesses achieve their … Read More »

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Do You Make These Non-Obvious Leadership Errors?

Leaders often are so focused on how to grow and improve. They put most of their attention on developing new strategies that will allow the organization to perform better. However, leaders want to also consider the damaging behaviors that are happening right now that keep the culture from its potential — and this includes their … Read More »

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10 Key Principles For Truly Understanding Your Clients

Internet marketing is not conducted from inside a vacuum, much like anything else in life and business. Optimization for conversion becomes a focal point that distracts companies from understanding their clients, reports Forbes. Rather than nurture the user experience, they neglect to get to know their customers. Engagement runs deeper than you know, and getting … Read More »

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How to Prevent Disengaged Employees From Killing Your Bottom Line

Every employer loves the eager spirit that comes with a new employee. The struggle comes later, in the post-honeymoon period. As months go on, even top talent can be at risk of disengagement, a serious — not to mention costly — problem for companies, reports Entrepreneur. A recent Engagement Institute study suggests that workers who … Read More »

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