Archive | Small Business Tips

Tough Customer: What To Do When A Relationship Takes On Water

Sometimes, being an entrepreneur isn’t all it’s cracked up to be, reports Forbes. When I left my 9-to-5 job, it was to pursue the ultimate freedom of self-management. I became the boss, and that meant the power was all mine, right? Not exactly. As we all figure out — particularly those of us in the … Read More »

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9 Things the Most Influential and Persuasive People Do, Backed By Science

Think about all the extremely successful people you know. I guarantee they’re incredibly good at selling themselves, selling their ideas–in short, they’re incredibly good at persuading other people, reports inc.com. Maybe that’s because selling is the one skill everyone needs to be successful? But being persuasive doesn’t mean you have to manipulate or pressure other people. At its best, persuasion … Read More »

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5 Ways to Take the High Road When Haters Attack Your Reputation

As an entrepreneur, you work hard to build a reputation of integrity and trust. You understand that people do business with someone they know, like and trust, so you make it your goal to do business in that way, reports Entrepreneur. You keep your promises and you over-deliver with your products and services. Life would be … Read More »

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‘When I Put My Political Views On Social Media I Lost My Biggest Accounts’

Cheryl Rios is perhaps the boldest person yet to come forward with her biggest PR misstep, reports Forbes. Hers is somewhat recent, and so the pain is still fresh. Rios is an integrated marketing specialist in Dallas, Texas. In April 2015, she put up a post on social media that stated her personal opinion, in a fairly mercurial … Read More »

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Advertising Considerations for Your Business

When you are ready to start advertising your business, here are some things you may want to remember in creating that award-winning advertising campaign, reports Reuters. Substantiation * There must be substantiation of any claims made in connection with your business and its products or services. In other words, each objective factual claim made in … Read More »

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3 Steps for Successful Salary Negotiations

Salary negotiations can be anxiety-filled on both sides — but they shouldn’t be, says Thomas Neubauer, a managing partner with The Gap Partnership, a firm that provides negotiation training and consulting services. It’s all a matter of communication, reports Entrepreneur. Listen to your employee’s case. A productive negotiation is based on mutual trust and respect, Neubauer says, so don’t think … Read More »

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