Archive | Small Business Tips

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes, reports Entrepreneur. Earlier this year, MarTech Today noted that there are more than 5,000 platforms available to help businesses achieve their … Read More »

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Do You Make These Non-Obvious Leadership Errors?

Leaders often are so focused on how to grow and improve. They put most of their attention on developing new strategies that will allow the organization to perform better. However, leaders want to also consider the damaging behaviors that are happening right now that keep the culture from its potential — and this includes their … Read More »

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10 Key Principles For Truly Understanding Your Clients

Internet marketing is not conducted from inside a vacuum, much like anything else in life and business. Optimization for conversion becomes a focal point that distracts companies from understanding their clients, reports Forbes. Rather than nurture the user experience, they neglect to get to know their customers. Engagement runs deeper than you know, and getting … Read More »

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How to Prevent Disengaged Employees From Killing Your Bottom Line

Every employer loves the eager spirit that comes with a new employee. The struggle comes later, in the post-honeymoon period. As months go on, even top talent can be at risk of disengagement, a serious — not to mention costly — problem for companies, reports Entrepreneur. A recent Engagement Institute study suggests that workers who … Read More »

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The Four Secrets Of Achieving Customer Satisfaction

What does a satisfied [but not necessarily fully engaged or loyal] customer look like? She thinks your business offers a reasonable solution and delivers it well. If asked, she’ll say nice things about you. But although she may have some warm feelings for your business, she’s not yet an advocate for your brand, and, unlike a truly … Read More »

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4 Steps to Quintuple Your Business in the Next 12 Months

If you want to scale from $20,000 per month to $100,000, there’s a four-step process you need to take. Which may sound too simple, because the thought of quintupling business growth in under 12 months may sound impossible. I’m here to tell you it isn’t because I have done it myself (as well as helped … Read More »

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