Archive | Small Business Tips

How Startups Can Get Media Attention Without Hiring a PR Agency

In my last post, I outlined four reasons why early-stage startups shouldn’t hire PR firms. There are exceptions to just about every rule, but I stand by that advice for the vast majority of cases, reports Forbes. Still, that piece lacked actionable guidance for startups to get press on their own. This post will provide that … Read More »

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13 Confident Ways to Overcome Your Shyness

Shyness can truly hold people back–partly because those who are shy tend to avoid public situations and speaking up, and partly because they experience so much chronic anxiety. If that’s you, take comfort in knowing you are far from alone–four out of 10 people consider themselves shy. But here’s the good news: Shyness can be overcome. With … Read More »

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Tough Customer: What To Do When A Relationship Takes On Water

Sometimes, being an entrepreneur isn’t all it’s cracked up to be, reports Forbes. When I left my 9-to-5 job, it was to pursue the ultimate freedom of self-management. I became the boss, and that meant the power was all mine, right? Not exactly. As we all figure out — particularly those of us in the … Read More »

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9 Things the Most Influential and Persuasive People Do, Backed By Science

Think about all the extremely successful people you know. I guarantee they’re incredibly good at selling themselves, selling their ideas–in short, they’re incredibly good at persuading other people, reports inc.com. Maybe that’s because selling is the one skill everyone needs to be successful? But being persuasive doesn’t mean you have to manipulate or pressure other people. At its best, persuasion … Read More »

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5 Ways to Take the High Road When Haters Attack Your Reputation

As an entrepreneur, you work hard to build a reputation of integrity and trust. You understand that people do business with someone they know, like and trust, so you make it your goal to do business in that way, reports Entrepreneur. You keep your promises and you over-deliver with your products and services. Life would be … Read More »

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‘When I Put My Political Views On Social Media I Lost My Biggest Accounts’

Cheryl Rios is perhaps the boldest person yet to come forward with her biggest PR misstep, reports Forbes. Hers is somewhat recent, and so the pain is still fresh. Rios is an integrated marketing specialist in Dallas, Texas. In April 2015, she put up a post on social media that stated her personal opinion, in a fairly mercurial … Read More »

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