Archive | Small Business Tips

Three Tips for Retaining Clients

While we all know the importance of prospecting, too many salespeople focus on prospecting for new business, to the detriment of current clients and their own bottom line, Entrepreneur magazine reported. And the amount of effort one puts into landing a new client is said to be five-to-10 times the effort required to retain that … Read More »

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Get Your Employees on the Social Media Bandwagon

A recent online survey found that when companies look to ramp up social media initiatives, many turn in-house first. This is even more likely for small businesses with limited resources, reported Bloomberg’s Businessweek. For those companies currently looking to build out or maintain their social media presence—whether it be a corporate blog, Facebook page and/or … Read More »

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Transform Yourself from Vendor to Expert

In today’s world your customer is bombarded with marketing messages. The more you tout your product or service, the less likely your audience is to believe you. So how do you cut through the clutter and deliver a message your target audience wants to hear? Be an expert, not a vendor. When you’re an expert—providing … Read More »

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The Hidden Costs of Layoffs

1. Significant indirect costs often wipe out the direct savings of layoffs. While layoffs may seem like a good way to cut costs in the short-term, the direct and indirect costs of downsizing can paralyze your company’s long-term revenue-generating streams. “The books look great for two or three quarters, and then things don’t get done,” … Read More »

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Tax Laws that Take Effect in 2011 Effect Small Businesses

Now that 2010 is almost over, small businesses need to start preparing for the tax laws that are going to take effect in a few months. The 2001 through 2003 tax cuts have not been renewed and are set to expire. Once those tax cuts expire, small businesses that pay at the individual rate will … Read More »

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Health Care Tax Relief for the Self-Employed

I heard that I can deduct my health insurance costs because I run my own business. Is this part of the health-care reform bill? How does it work? If you are self-employed and your business is a sole proprietorship, single-member LLC, or sole-owner S-corp, you can indeed deduct your health insurance expenses for 2010, Bloomberg’s … Read More »

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