Archive | Small Business Tips

How To Question (And Continually Improve) Your Company Standards

Successful companies are well-oiled machines. They are built to complete complicated tasks at scale.  Doing this requires repeatable processes and standards of operation. They ensure the experiences that you deliver achieve a certain level of quality every time, reports Forbes. However, possessing standards is not enough. Great companies not only have standards, but are always … Read More »

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10 Marketing Strategies to Fuel Your Business Growth

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel … Read More »

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How Building Your Team Is Like Packing for a Business Trip

I always like packing for a business trip. It’s the only part of the journey you absolutely control, and it informs almost everything about what you’re going to do along the way. Even the simple act of leaving your swim trunks behind on a weekend-adjacent business jaunt carries a hugely declarative implication: No play time … Read More »

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How To Empower Your Employees To Thrive

Company culture ranks high on the list of corporate buzzwords in today’s transient business ecosystem. These days, it’s less about short-term investment in employee happiness and more about long-term investment in company growth, reports Forbes. If I were to spend a day in your office and ask each employee to define your company’s mission, how … Read More »

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Use These Strategies to Maximize Productivity — Without Inventing an Extra Weekday

Let’s be honest — there aren’t enough hours in the week for most entrepreneurs. Days run together and soon you are begging for an eighth day of the week to catch up. We call this imaginary day “Smursday.” When you’re working this hard, it’s difficult to distinguish when your week starts and ends. It can … Read More »

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Why This Business Owner Only Hires People Smarter Than Him

When Travis Greenwood was nineteen, he learned a meaningful leadership lesson he still applies today as a small business owner. Travis was a sophomore in college, working as an intern at an association management firm. Each day, after work, he’d catch a bus to get back to his college campus, reports Forbes. On one particular … Read More »

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