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Don’t Let Complacency & Apathy Stunt Your Sales Potential

Don’t Let Complacency & Apathy Stunt Your Sales Potential

“Strike while the iron is hot.” This statement was first recorded in 1566 and refers to the blacksmith – he heated the metal so he could hammer it out and form it. Once it’s hot though, if he waits too long to shape the iron, the metal cools and hardens – and the opportunity is … Read More »

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Highlights of Attitude

Highlights of Attitude

You must work on keeping your own positive attitude every day. Too many people in automotive sales wait for a good client, an easy sale, a motivational meeting, a seminar, or their manager to provide motivation. The day you turn pro is the day you realize that attitude in selling is everything. A good attitude … Read More »

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Persistence Eliminates Resistance

Persistence Eliminates Resistance

J. Douglas Edwards was a master in sales. You may not have heard of him, though, because he’s one of those old sales trainers from a long time ago. He started below the bottom and then learned how to sell his way past the top. He’s one of the greatest salespeople ever and he and … Read More »

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Selling in Tough Times

Selling in Tough Times

It doesn’t take a mathematician to see how competitive the market has become. And modern cars, once built, have an extremely long shelf life compared with the cars of the past. With decent care, they can last 15-plus years and more than 200,000 miles. Some people simply won’t purchase a new vehicle until their old … Read More »

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It’s All About Good & Bad Luck

It’s All About Good & Bad Luck

There’s good stress – which is good luck for your sales and your career. And then there’s bad stress, or distress — which is bad luck for your sales and your career. The good news is, you get to pick your stress. The reason you go to work is to sell. The reason you go … Read More »

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Building Client Relationships

Building Client Relationships

When it comes to building long-term relationships with clients, it’s very similar to building long-term friendships. In kindergarten, children are encouraged to make new friends by talking with others, inviting them to play and being nice to them. They often hear these words: “To have a friend, you have to be a friend.” In many … Read More »

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