Archive | Sales

Improving Dealership Growth Means Increasing ‘Good’ Gross

Improving Dealership Growth Means Increasing ‘Good’ Gross

“We’ve recovered and we’re making money again. How can we increase our unit sales without dropping our average gross per unit?” This question brings up a few key points that we need to discuss before I can actually answer the question. When you look back at the last 20 or 30 years in this business, … Read More »

Tags:

Posted in Sales, Training Articles0 Comments

Retaining Customers Starts with Retaining Good Salespeople

Retaining Customers Starts with Retaining Good Salespeople

In this market, more dealerships are beginning to realize the value of building a customer base. When the economy went south, dealers started looking harder at expenses and realized the real cost benefits and additional profits from working within their existing customer and prospect base instead of trying to ‘buy’ more people on the lot … Read More »

Tags: ,

Posted in Sales, Training Articles0 Comments

Repeat Customers Increase Close Rates, Decrease Dealer Expenses

Repeat Customers Increase Close Rates, Decrease Dealer Expenses

Wouldn’t it be great to have a solid previous customer base about now? Wouldn’t it be great if all of those customers you’ve sold to in the past who are ready to trade today would come back in to see you? Your lot would be filled with traffic, and the best part, repeat customer traffic … Read More »

Tags: ,

Posted in Sales, Training Articles1 Comment