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Retaining Customers Starts with Retaining Good Salespeople

Retaining Customers Starts with Retaining Good Salespeople

In this market, more dealerships are beginning to realize the value of building a customer base. When the economy went south, dealers started looking harder at expenses and realized the real cost benefits and additional profits from working within their existing customer and prospect base instead of trying to ‘buy’ more people on the lot … Read More »

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Repeat Customers Increase Close Rates, Decrease Dealer Expenses

Repeat Customers Increase Close Rates, Decrease Dealer Expenses

Wouldn’t it be great to have a solid previous customer base about now? Wouldn’t it be great if all of those customers you’ve sold to in the past who are ready to trade today would come back in to see you? Your lot would be filled with traffic, and the best part, repeat customer traffic … Read More »

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