Archive | Sales

Dedicate Yourself to Educate Yourself

Dedicate Yourself to Educate Yourself

One of the most important lessons I’ve learned in life is that no one else is going to look out for you as well as you will look out for yourself. To become and remain a professional in the automotive industry, you must recognize that you are in charge of your own education and act … Read More »

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2012! – It’s All About You

2012! – It’s All About You

I just got home after visiting with one of our dealer groups. Wow, what enthusiasm and excitement their salespeople and managers have, and it shows in their results. These guys are not only holding their own as business moves back to normal, they had their very best year ever in 2011. You have to love … Read More »

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The Mood of the Sale

The Mood of the Sale

To be successful at selling vehicles, you must be able to quickly understand the emotions churning inside your potential clients’ minds. Having empathy for your clients and their situations is critical. You have to become skillful at synchronizing what you say with a wide variety of client emotions. How well you do this makes a … Read More »

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Don’t Be Afraid of ‘No’

Don’t Be Afraid of ‘No’

Objections Are OK – They’re Just A Normal Part of the Selling Process Closing the sale and overcoming a customer’s objections sound like two different topics. But closing the sale and handling objections always work together, and it takes effective skills at both to make more sales. Most salespeople are so afraid of objections that … Read More »

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Winning Demonstrations

Winning Demonstrations

When it comes time to demonstrate a vehicle, you need to be very well prepared. Too many automotive salespeople invest most of their preparation time in vehicle knowledge. While that knowledge is very important, investing time thinking about how to actually demonstrate vehicles so their clients quickly envision themselves as owners is just as important. … Read More »

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Watch Your Words – That Seven Percent Will Make or Break You

Watch Your Words – That Seven Percent Will Make or Break You

Our words in sales may only make up 7 percent of effective communication, but they are almost always deal breakers or deal makers. ‘Words’ doesn’t just mean learning the correct question to ask or knowing all the facts about your product, it means carefully choosing every word you say and when you say it. I’ll … Read More »

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