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Mastering the Web

Mastering the Web

In today’s world, mastering your Web presence is more critical than ever. As consumers and businesses grow more and more Internet dependent, if you don’t keep pace, you will quickly be left behind. Here are some statistics that matter to you as agents: • There is good news in the auto industry: 2013 projections show … Read More »

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Add Value to Your Product Mix with Bi-Weekly Payment Plans

Add Value to Your Product Mix with Bi-Weekly Payment Plans

Bi-weekly payment plans have been around the automotive industry from more than a decade, but like many F&I products, they have grown and adapted through the years. Today, “bi-weekly” is something of a misnomer, since the companies who offer it often have more payment options than just that one; however the term itself has stuck, … Read More »

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Selling PPM in the Service Drive

Selling PPM in the Service Drive

For years our industry has been attempting to sell pre-paid maintenance, VSC, paint protection or any variety of products in the service drive without much success. I think that the majority of us would agree on five fundamentals that make this notion too difficult to overcome. 1. Time: Service consultants are very busy, and need … Read More »

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Roadside Assistance is a Strong Option for Agents

Roadside Assistance is a Strong Option for Agents

When it comes to deciding what types of products an agent should represent, one of the key factors is determining whether it will appeal to the end-user. Part of that is including those products that are always of interest to car buyers; one of those is roadside assistance. But for an agent, how do you … Read More »

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Profit from the Mobile Wave

Profit from the Mobile Wave

Eight out of 10 auto shoppers now use their smartphone to shop for vehicles, according to a Greystrip Media Study and eMarketer. This isn’t really as shocking as it sounds when you consider mobile trends on a macro level: the ratio of text messages to calls is 3.75 to 1; the average cell phone user … Read More »

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Mobile Menus Pave the Way to the Future of F&I

Mobile Menus Pave the Way to the Future of F&I

Technology is a driving factor in our lives today, and the menu market is no different. Consumers have access to it in their personal lives, and use it to research everything from the food they eat to the big-ticket purchases – like cars – that they make. Many of them are getting to a point … Read More »

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