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Selling PPM in the Service Drive

Selling PPM in the Service Drive

For years our industry has been attempting to sell pre-paid maintenance, VSC, paint protection or any variety of products in the service drive without much success. I think that the majority of us would agree on five fundamentals that make this notion too difficult to overcome. 1. Time: Service consultants are very busy, and need … Read More »

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Roadside Assistance is a Strong Option for Agents

Roadside Assistance is a Strong Option for Agents

When it comes to deciding what types of products an agent should represent, one of the key factors is determining whether it will appeal to the end-user. Part of that is including those products that are always of interest to car buyers; one of those is roadside assistance. But for an agent, how do you … Read More »

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Profit from the Mobile Wave

Profit from the Mobile Wave

Eight out of 10 auto shoppers now use their smartphone to shop for vehicles, according to a Greystrip Media Study and eMarketer. This isn’t really as shocking as it sounds when you consider mobile trends on a macro level: the ratio of text messages to calls is 3.75 to 1; the average cell phone user … Read More »

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Mobile Menus Pave the Way to the Future of F&I

Mobile Menus Pave the Way to the Future of F&I

Technology is a driving factor in our lives today, and the menu market is no different. Consumers have access to it in their personal lives, and use it to research everything from the food they eat to the big-ticket purchases – like cars – that they make. Many of them are getting to a point … Read More »

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Fidelis Uses PPM to Drive Loyalty for Dealers and Agents

Fidelis Uses PPM to Drive Loyalty for Dealers and Agents

You have no doubt heard the phrase, “The customer is always right.” In the F&I world, you try to help the customer understand what they need to secure their new- or used-car purchase. When the customer knows the conversation is about them and what they want, they should be more willing to buy what you’re … Read More »

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A Personal Assistant for Every Driver

A Personal Assistant for Every Driver

Tell the truth. You have always wanted a personal assistant, right? And not in the form of a smartphone. You want a real person to call on from anywhere for the important information you need right here, right now. Only problem is, not everyone can afford a personal assistant. That’s where MyStar Personal Assistant comes … Read More »

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