Archive | Product & Technology

Is it Live, or is it Memorex?

Is it Live, or is it Memorex?

Remember the commercials in the 1970s for Memorex? Fast-forward thirty years and the question today is, “Is it live, or is it webinars?” What are the benefits of virtual versus in-person training? How do you know when to use which? And how do you make either effective? The ever-increasing virtual world we live in provides … Read More »

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Payment Plans Mean More Options for Selling Service Contracts

Payment Plans Mean More Options for Selling Service Contracts

In today’s dealership, F&I products are a big part of the revenue stream. And in the F&I department, vehicle service contracts (VSCs) contribute a large amount to that bottom line. But while there will always be customers who decline to invest in a VSC, what about those who are interested, but, for one reason or … Read More »

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Mastering the Web

Mastering the Web

In today’s world, mastering your Web presence is more critical than ever. As consumers and businesses grow more and more Internet dependent, if you don’t keep pace, you will quickly be left behind. Here are some statistics that matter to you as agents: • There is good news in the auto industry: 2013 projections show … Read More »

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Add Value to Your Product Mix with Bi-Weekly Payment Plans

Add Value to Your Product Mix with Bi-Weekly Payment Plans

Bi-weekly payment plans have been around the automotive industry from more than a decade, but like many F&I products, they have grown and adapted through the years. Today, “bi-weekly” is something of a misnomer, since the companies who offer it often have more payment options than just that one; however the term itself has stuck, … Read More »

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Selling PPM in the Service Drive

Selling PPM in the Service Drive

For years our industry has been attempting to sell pre-paid maintenance, VSC, paint protection or any variety of products in the service drive without much success. I think that the majority of us would agree on five fundamentals that make this notion too difficult to overcome. 1. Time: Service consultants are very busy, and need … Read More »

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Roadside Assistance is a Strong Option for Agents

Roadside Assistance is a Strong Option for Agents

When it comes to deciding what types of products an agent should represent, one of the key factors is determining whether it will appeal to the end-user. Part of that is including those products that are always of interest to car buyers; one of those is roadside assistance. But for an agent, how do you … Read More »

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