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A Great Year Behind Us – An Even Greater Year Ahead!

A Great Year Behind Us – An Even Greater Year Ahead!

Agent Entrepreneur had a great year in 2010. Since the release of our first publication on the first of July last year, our readership level has peaked 53% over the past six months. And we are expecting to see even greater results in 2011. We will be seeing many of our advertisers, contributors and readers … Read More »

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The Buyer Interview – Back to the Basics

The Buyer Interview – Back to the Basics

The phrase “buyer interview” may not be one you’ve heard, but it’s one I strongly recommend you understand and use. Conducting an effective buyer interview is similar to what a good journalist does when interviewing someone for an article. You ask questions that get them talking about their situations, their needs, their desires and their … Read More »

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Mitigate, Shmitigate

Mitigate, Shmitigate

Attorneys are not like normal people. When normal people wake up in the middle of the night, they think about sex, money troubles or the burritos they ate before going to bed. But not attorneys. They think about the hidden meaning of 16 CFR 681, Appendix A, Part IV. At least this one does. Let … Read More »

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Creating Awareness Through the Service Walk

Creating Awareness Through the Service Walk

Throughout your tenure as an agent, you have probably exposed your F&I managers to many tips, tactics and techniques, as well as different viewpoints on how to present vehicle service contracts and gain commitment from their customers. You most likely have shared virtually every “how to” for overcoming the customer’s telling F&I managers, “I don’t … Read More »

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Questions Are the Answer

Questions Are the Answer

When you work with a new-car prospect, don’t you agree that you should try for several minor “yeses” before you go for the big “yes” buying decision? It makes sense, doesn’t it? It would be helpful to learn a specific technique that would begin a string of “yes” answers, wouldn’t it? You’re probably getting tired … Read More »

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Characteristics of Best Agents: Providers’ Perspective

Characteristics of Best Agents: Providers’ Perspective

Individual agents are constantly striving to be the best in their industry, but what does it take to be considered “the best?” What are the characteristics of those agents who are considered the best? These questions prompted us at Agent Entrepreneur eMagazine to seek out some top executives in the industry and get their perspective … Read More »

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