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The Chick-fil-A Difference

The Chick-fil-A Difference

Chick-fil-A draws from the same pool of individuals to hire employees as Taco Bell, McDonald’s and other fast food restaurants. Yet their customer service skills and intentional effort to respond with “Please,” “Thank You” and “My pleasure,” has been one of the core principals of their success. While other fast food providers have a consistent … Read More »

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That Crazy Columbo!

That Crazy Columbo!

Most of us have laughed at the crazy efforts of Lieutenant Columbo to lull criminal suspects into letting their guard down and then watched as he would get information that no one else could. An article in the American Bar Association Journal even reported that the best way to interrogate a suspect is to “Think … Read More »

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Your Competitive Advantage

Your Competitive Advantage

During a recent (and rare) vacation along Florida’s Gulf Coast, I watched more evening TV than I have in quite some time. I was amazed by how many dealership commercials I experienced. It appeared that everyone was trying to gain a competitive edge with the cleverest marketing ideas and the guaranteed lowest price. With today’s … Read More »

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Hooked on a Feeling

Hooked on a Feeling

I’m revealing my age when I recount “Hooked on a Feeling,” the 1969 hit by BJ Thomas. This song intimates the importance of an emotional connection. Emotionally connected customers buy more of your products and services, exhibit less price sensitivity, open up and talk more, and are more likely to recommend your dealer clients to … Read More »

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Change Is a-Coming!

Change Is a-Coming!

The year 1886 is regarded as the birth year of the modern car. In that year, German inventor Karl Benz built the Benz Patent-Motorwagen. Cars did not become widely available until the early 20th century. One of the first cars accessible to the masses was the 1908 Ford Model T, and the transportation industry was … Read More »

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The Seat Behind You!

The Seat Behind You!

Mohamed Sanu is a wide receiver for the NFL’s Atlanta Falcons and one of their most celebrated stars. After sitting in coach during a recent airline flight, he was handed a note as he was departing the plane. The family sitting behind him had recognized him but did not bother him for autographs or a … Read More »

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