Channel | Auto Industry News

US Equity Advantage Now Integrated with Dealertrack’s Menu and Aftermarket Network

ORLANDO, Fla.– US Equity Advantage® (USEA) announced today that it is now integrated with Dealertrack’s Menu and Aftermarket Network solutions.

A leading provider of biweekly payment programs for the automotive industry with more than 100 combined years of F&I experience, USEA services more types of menu software systems than anyone in the industry, according to CEO Robert Steenbergh. The addition of Dealertrack, a leading provider of software solutions and services for automotive retailers, significantly expands the company’s current reach in more than 4,000 dealerships nationwide.

USEA data has revealed that dealerships sell approximately 57 percent more F&I products on biweekly deals as opposed to standard retail deals. The new integration agreement will allow Dealertrack dealers to reap similar benefits supported by USEA’s high-touch service including in-store training and hands-on in-house dealer support designed to increase F&I sales performance and customer satisfaction. “We look forward to adding the dealers using Dealertrack to our nationwide family of automotive partners,” Steenbergh said.

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