Channel | Auto Industry News

MaximTrak Launches New Website and Content Initiative for Learning Dealerships

WAYNE, Penn.As dealerships continue to modernize and position their F&I services to deliver a more engaging and compliant customer experience in less time, their need for timely information, best practices, and how-to tips is increasing.

In response, MaximTrak Technologies, a leading F&I technologies platform and services provider, launched today a new interactive technology website and content-rich learning initiative for auto, powersports and RV dealerships.

“We recreated our digital face to better deliver answers to the questions dealer principals and general managers ask about resources that can help their F&I departments adjust to the changing rules, practices and consumer behaviors radically altering F&I,” said Jim Maxim, Jr. president, MaximTrak.

Maxim was recently named a “40 Under 40” nominee by Agent Entrepreneur magazine, which recognized Maxim among other “young executives making impact in the agency, dealer services and F&I products space.” In April, CIO Review magazine recognized MaximTrak as a leading automotive technology solutions provider offering digital F&I technologies dealers increasingly view as critical.

Maxim said the company’s new website continues to address client feedback. “Dealers, GMs and F&I staff who now view can shop the latest digital F&I tools and view and download educational whitepapers, videos, e-books and other learning resources that can help them be more successful – for themselves, their employers and their customers.

“Our goal is make our clients’ F&I processes more profitable and compliant while moving their customers through the process in less time, which multiple consumer surveys confirm contribute to customer satisfaction,” Maxim said.

As part of CIO review’s recognition of MaximTrak, it pointed out that dealerships using MaximTrak report an average 33% increase in service contract penetration and over $500 per car higher PVR (Per Vehicle Retailed). For Chrysler Mopar and its private labeled solution called MenuConnect, MaximTrak helped boost average dealer increases of over $535 per vehicle. A 2015 re-examination of this original study and involving more dealerships shows these dealers now achieving even greater PVR results.

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