Channel | Auto Industry News

Infiniti Joins automotiveMastermind Platform

NEW YORK — automotiveMastermind has added Infiniti to its predictive analytics platform, opening access to Infiniti dealers nationwide. The technology was designed to give dealers key insights and valuable information on top sales prospects.

“As Infiniti is seeking to drive business in the highly competitive luxury market, this is the perfect opportunity for us to help them improve sales and customer retention,” said Marco Schnabl, cofounder and CEO of automotiveMastermind. “The recent introduction of the QX50 concept demonstrates that Infiniti is looking to gain traction in the booming crossover market segment. Our behavior prediction technology helps dealerships tap into that growing market by showing them who they should be contacting and marketing to in order to generate the fastest and most efficient growth of sales.”

The technology’s proprietary algorithm crunches thousands of data points, combining DMS information with “big data” culled from social media, financial, product and customer lifecycle information to calculate how likely a consumer is to purchase a new vehicle now. The complex data is distilled into one “Behavior Prediction Score” from 0-100. The higher the score, the more likely the customer is to buy.

The technology even feeds customer-specific talking points and behavior drivers right to the sales teams desktop and mobile devices, and can be complemented with customized microtargeted predictive marketing campaigns that are unique to each consumer, according to the provider.

“Dealers cannot rely on pricing or new design elements alone to increase sales. With Mastermind, they are able to use sophisticated technology to let them know exactly who is ready to buy,” said Andrew Gillman, the company’s vice president of sales and marketing. “Our success lies in determining the motivating factors for each individual person. As soon as a dealer partner onboards our technology, they see immediate gains in retention and sales.”

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