Channel | Auto Industry News

GWC Warranty Introduces Major Product Enhancements For Agents And Their Dealers

WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has introduced enhancements to its existing product suite as well as three exciting new offerings. All are designed to provide agents more chances than ever before to be more valuable to their dealers by turning high-mileage inventory into high-profit opportunities.

“We are always looking for ways to improve the products we provide our agents and their dealers, and after gathering their feedback and analyzing the market, we feel we have enhanced our offering to provide them supreme value,” said Mike Melby, GWC Warranty Vice President of Strategy and Business Development. “At GWC, our promise to agents is to help them become more valuable to their dealers by turning high-mileage inventory into high-profit opportunities. We feel these new and improved products achieve just that.”

Enhancing GWC Warranty’s primary service contract offering are several upgrades to expand eligibility, beginning with inclusion of vehicles dating back 20 model years. GWC will also provide coverage for commercial use vehicles as well as additional makes like Alfa Romeo, Land Rover, Porsche and Smart Cars. The coverage expansion also includes popular models such as Audi A8, Volkswagen Phaeton and more. GWC’s primary service contract products also now include coverage on select hybrid components and an optional Advanced Technology Package that covers factory-installed back-up cameras, blind spot sensors, lane departure warning systems, voice-activated commands and more.

Several new enhancements aimed at preserving CSI are also now available to agents and their dealers. Agents and their dealers now have new, longer term options of five years, 60,000 miles for used vehicles and six years, 125,000 miles for near-new vehicles still under basic factory warranty. These longer terms will help dealers better protect customers throughout their entire ownership experience. New benefits such as enhancements to roadside assistance, rental car reimbursement and trip interruption benefits are available on all plans, including Powertrain, to offer a superior customer experience and help protect dealers’ reputations.

In addition to improving its existing product suite, GWC also introduced three new products for high-mileage customers.

First is a Certified Pre-Owned Program that offers a limited warranty and corresponding marketing program to help dealers expand the benefits of CPO to higher-mileage inventory that falls out of their factory CPO programs. Terms of 90 and 180 days are available on vehicles with up to 200,000 starting miles dating back up to 20 model years. All Certified limited warranties also come with roadside assistance and reimbursement for rental cars and travel and lodging.

Also new to the GWC product suite is a five-year, 100,000-mile Limited Powertrain product, which provides dealers the opportunity to profit from a VSC sale on deals with limited financing. Unlike similar products in the marketplace, GWC’s Limited Powertrain product does not have a waiting period. Coverage is available on vehicles with up to 150,000 starting miles dating back 15 model years, including many highline vehicles. Roadside assistance and rental car reimbursement are also included with the Limited Powertrain product.

The third new member of the GWC product offering is a Service Lane Program. This new product brings high-mileage service contract sales opportunities to dealers’ service departments with coverage options on vehicles with up to 200,000 miles dating back 20 model years. Terms of 12, 24, 36 and 48 months are available on GWC’s Premier and Ultra coverage levels. No inspection is required with GWC’s Service Lane offering, and coverage includes full roadside assistance, rental car reimbursement and trip interruption benefits.

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