Channel | Auto Industry News

Easycare Appoints Rob Mirra as National Director of New Business

Norcross, Ga. – EasyCare, the leading independent provider of automotive ownership benefits and dealer services that help dealers create more passionate employees and customers, has appointed Rob Mirra as National Director of New Business Opportunities. Mr. Mirra will be leading the building of new EasyCare relationships with dealerships across the nation who are interested in creating a better experience for their employees and customers, and driving more opportunity for success in every area of the dealership that touches the customer.

“Rob has a unique way about him that truly engages people. The relationships he builds last for years and we are excited to bring his special personality and talents to the EasyCare family. People engage with Rob because of his direct and honest approach, and his intense desire to help others succeed. Rob’s a perfect fit for our culture here at EasyCare” said Larry Dorfman, CEO of EasyCare.

Mirra brings with him over ten years of automotive experience. Having worked through the ranks as a sales person, F&I Manager, General Manager and owner of dealerships, he’s gained comprehensive insight into the industry on a grand scale. Prior to joining EasyCare, he was Executive Manager and Partner at Henderson Hyundai, and before that National Sales Director at Hyundai Capital America where he was primarily responsible for insurance, commercial credit and finance.

Mirra has served the public for many years as a veteran of the US Army and as a police officer for the Newport News Police Department.

“What I’m mostly excited about working at EasyCare is that we’re introducing a completely different approach to working with dealerships. Finance and insurance doesn’t start in the F&I office anymore. It starts at the first contact with the customer. Our business is more of a partnership and we help dealers engage their customers at every touch point. It’s a lot more personal,” said Mirra. “It’s important to continuously seek out new ways to fulfill the needs of our dealers and provide the most positive experience for their employees and their customers.”

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