Channel | Auto Industry News

Ally Financial Launches Mobile App Designed with Dealer Input

Detroit – SmartAuction, Ally Financial’s online used vehicle auction, launched a mobile app designed utilizing dealer input. Users can now search for vehicles, communicate with sellers, negotiate pricing and make bids over Android and Apple-based smartphones.

“By including dealers as part of the development team we were able to build an intuitive tool that enhances the SmartAuction online market and makes it easier for dealers to find the right vehicles for their markets,” said Steve Kapusta, vice president of SmartAuction.

“Working in the automotive business means you’re rarely sitting behind a desk,” Kapusta added. “Our users told us they needed to be connected to our online market anytime, anywhere, and the new SmartAuction Mobile app delivers the solution to meet that challenge.”

The SmartAuction mobile app includes the following features:

  • Vehicle Search – Conduct basic and advanced searches (make, model, trim, year, drivetrain, etc.) and access saved searches from a user profile.
  • Search Results – Users can sort through specific vehicle criteria on their mobile device (i.e., guide book values, year-make-model, mileage, etc.) and results can be sorted based on preference.
  • Vehicle Details – A wide variety of vehicle information is available, including: Interior and Exterior images, vehicle condition and damage disclosures, CARFAX and AutoCheck reports (as available), wholesale guide book values, vehicle equipment and accessory details, seller information and promotion and incentive eligibility details.
  • Communication Direct to Seller – Users can communicate with sellers on a vehicle directly from the mobile app.
  • Bid List – Users can place bids directly from the mobile app, including placing an AutoBid, Buy Now or Make an Offer.
  • Offers – Users have the ability to conduct private, one-on-one negotiation directly between the buyer and seller. Users can also view and respond to pending offers as a buyer or seller.
  • Vehicle Posting Updates – Vehicle sellers can update the vehicle price and auction status of a posting directly from the mobile app.

“Continuously improving the customer experience is what allows us to remain a leading resource for dealers and consignors. We’re very excited to begin offering SmartAuction Mobile to our customers across the country,” Kapusta said.

Registered SmartAuction users can download the app online at the Apple Store or the Android Google Play store.

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